Job Ad Best Practices

Don’t get creative. Choose an industry standard job title your ideal candidate would search for. Pro tip: Use one of the job title suggestions that pop up as you type for better ranking in search results.

Also, enter only one job title – adding more than one will hurt your ranking. Keep it under 60 characters and do not add anything extra to the title:

• No Salary
• No Location
• No Abbreviations all caps or punctuation (e.g. %, $, @, /, #, !)
• No Calls to Action

When creating a job ad for a remote position, select No fixed location in the location section and then select Telecommute/home-based. Be sure to include the word “remote” or like terms (work from home, telecommute, flexible workplace, etc.) within your job description text to increase your presence in searches that use this filter.

If on-site, enter the primary location where the employee will work. Provide the street address, city, state, ZIP code, and country. “Jobs near me” is a very popular search, so it’s important to be clear about your location.

Pro Tip: Offering a Remote Position?
Job seekers are interested in jobs that will allow them to better manage their life, working hours, commute, and generally improve their work/life balance. If you’re offering a position that speaks to these desires, make sure to include some of the following keywords within your job description: Flexible Hours, Fully Remote, Virtual Work, Work from Home, etc.

Candidates appreciate transparency and are more likely to apply if they can research the company. If you decide to check the box next to “Keep company name confidential” instead, your job ad may not get the exposure you are looking for.

Pro Tip: Leave the location out of it.
You might be tempted to add an identifier to your location, but this will only hurt your ranking in searches.

The more information you provide, the better. Be clear about the industry and job type for each position so candidates will know exactly what you are looking for.

Salary is one of the primary considerations in a job search and a significant driver when applying. In fact, 82% of US ​workers are more likely to apply when salary is listed ​on the job ad.¹

Just know, salary disclosure may be required by law, depending on where you hire.
As various pay transparency laws sweep the country, it’s essential to remain compliant within every state that you hire. Stay informed with our Pay Transparency & Salary Disclosure resource and see how employers are benefiting from new regulations.

Infuse your employer brand positioning statement wherever you can and add some visuals to make your job ad more impactful:

• Including your company logo in your job ad will help it stand out in search results and make it more memorable to candidates.
• Create a Company Profile to tell candidates more about your company and opportunities. Incorporate your employer brand messaging and position your company as an employer of choice. You can also feature your logo and a video to help candidates recognize your culture, work environment and everything you have to offer.
• Videos can give candidates an inside look into everything you have to offer, from the office environment to the company culture – and they can really help you engage qualified candidates. 78% of recruiters using video say it has helped increase the quality of applications. Add one to your job ad or Company Profile today! ²