Sponsored Content with Military.com
It’s an article takeover and your recruitment brand is center stage! Capture the attention of the highly-engaged Military.com audience and drive qualified traffic directly to your site from multiple on-page ad placements. There are two types of Sponsored Content opportunities – Evergreen and Custom. We’ll outline them below to help you choose the one that’s right for you.
Evergreen Sponsored Content
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Sponsor an existing, “evergreen” Military.com article.
The Military.com content team will help you find an article within the existing content library that is relevant to your brand and industry.
Custom Sponsored Content
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Create a new custom article from scratch with your keywords, images, and videos.
The Military.com team will partner with your subject matter expert to create article content that will resonate with the military audience and align with your targeting strategy. (500-1500 words)
Choose a tab below for more details:
Each sponsored content offering includes:
- Sponsorship recognition and logo at the top of the article
- Three hyperlinks within the body of the article
- 100% SOV of all ads surrounding the content
- In-article native text and logo ad
- Custom call to action and link at the end of the article to drive response and conversions
- Various traffic drivers on-site, newsletters, and sponsored links
- Campaign Performance Data: Provided 3 business days after the sponsorship period has ended and will include the number of ad impressions, clicks on the article as well as the number of traffic driver impressions and clicks.
The Military.com Marketing team will select options from our existing articles that closely align with your company’s brand and objectives.
Please Provide:
- The goal of the article
Describe what you want this article to accomplish. - Military Connection
A description of how your company’s service or products help the Military audience. - Hyperlinks
Provide 1-3 for the body of the article. - Company logo
EPS, AI, PNG, PSD accepted with font converted to shape. (PNG, requires transparent background). - Image and videos
Please include any image or video URL to use in the article. - Link & custom call to action (CTA)
Please provide the destination URL. The Military.com team will recommend a CTA based on your content goals.
Development work will commence once all client assets are provided (Evergreen article selection, impression trackers, tracking tags, images) with a minimum of 5 business days to launch.
The Military.com content team will work with you to craft an original custom article.
Please Provide:
- A general outline
- What is the goal of the article?
- What story would you like to share with the Military audience?
- How does your product or service help the Military community?
- What core values does your company share with the Military audience?
- Any relevant references for the article’s author?
- Keywords
Provide any you’d like included in the article or let us suggest them for you. - Hyperlinks
Provide 1-3 for the body of the article. - Company logo
EPS, AI, PNG, PSD accepted with font converted to shape. (PNG, requires transparent background) - Image and videos
Please include any image or video URL to use in the article. - Link & custom call to action (CTA)
Please provide the destination URL. The Military.com team will recommend a CTA based on your content goals.
The Military.com team will optimize the content for SEO and will commence work once all client assets are provided (content info, tracking tags, images).
You will receive 2 rounds of edits per article. After client approval, the article will launch in 5 business days.
Sponsored Content delivers on the following guidelines:
- It Tells a Story
Shape your content around solving a problem faced by your targeted Military audience. - It Educates the Reader
Provide general industry knowledge that is helpful and informative, in lieu of overtly promoting your brand or product. - It Speaks Directly to the Military Audience
All sponsored content must have a military-specific angle.
Sponsored Content is NOT an Advertorial
The service, product or brand should not be the primary focus. Those elements should be secondary to valuable information presented.
Topics to Consider
Tips and How-To’s: Provide advice and valuable information around topics that are relevant to your product, or important to your target audience.
The Problem: Useful information about the problem your product solves will contextually place your brand top of mind.
Brand Values: Content that promotes the values that your company shares will position your brand and start a meaningful connection with your readers.