Branding has become an essential part of driving applicant response. Monster offers you a range of products, such as a Premium Company Profile, to help you gain control over the way candidates view your brand and the opportunities you have to offer.
A Premium Company Profile includes a company logo and banner, company information and overview, social media links and feeds, company awards and accolades, as well as videos and an image gallery. Candidates will also get an overview of all your active jobs together with a map of their locations.
Before creating your Premium Company Profile, review these hints and tips to maximize the impact of your branding.
- Company Description – Include a summary of your company’s mission, values and culture. You can include employee stories that cover career paths, job satisfaction and common goals. Be sure to paint a picture about what you do, how you do it, and who you are as an organization. It is also recommended to add information about your recruitment process and what the candidate can expect to happen next after they apply.
- Company Branding – Make sure to upload a company logo. By uploading your logo in all placements, including your job ads, your brand is consistent and easily recognizable.
- Paint a picture – Show candidates what it’s like to work at your company, with photos, employee testimonials and videos of your work environment.
- Benefits – Candidates want to know what’s in it for them right from the start, so make sure to include a list of company perks and benefits, if available. This is information candidates look out for and can really get candidates excited about the possibility of working for your company.
- Social Media – Increase the candidate engagement and connections and add links to your website, Facebook, Twitter, Instagram and YouTube.
You can easily manage your company profile from your Monster account. Follow the steps below.
Hover over the settings icon in the top right corner and choose the option My Company Profile.
In the Action column, click on the blue icon next to the profile you want to edit.
Provide your company information (location, size, industry, year founded and website).
Write your company overview (mission, values, culture, employee testimonials, recruitment process, etc.)
Select perks and benefits and upload your company logo.
Then click Next.
Upload your company photos and videos here. You can showcase up to 3 photos and 3 videos.
Also, on this page you can include social media links, company cards (to tell more about your culture and mission) and company awards.
In the Review tab you have an overview of the information you provided in the previous steps.
You can use the purple buttons at the bottom of the page to go back to the previous steps and make edits, preview how the profile will look online and submit your changes.
When you click on Update you will receive a confirmation screen, from which you can access your Company Profile using the link provided. Your Company Profile will be visible on Monster within 1-2 hours and will be automatically added to all your active job ads.