Military.com Promoted Social Media
Tap into Military.com’s social media communities to promote your brand, product, service or opportunities. We’ll create and post engaging ads on Military.com’s Facebook and Instagram pages using your images, videos and messaging. Your target audience can share your message within their own network and click on your destination URL to learn more.
Feature a variety of content to connect with the veteran talent pool, including:
- Success stories at your company
- How you support your Veteran or Reserve employees
- Why you’re a veteran employer of choice
- What makes your company a great place to work
Quick Tips:
- Please note the recommended aspect ratio for each placement.
- If your images contain text, make sure it is less than 20% of the image for best deliverability rates.
- Use high-resolution images whenever possible.
Choose a format below to view image and video specs.
Promote your product, service, promotion or opportunity with an ad on Military.com’s Facebook feed.
Design Recommendations
- File Type: JPG or PNG
- Ratio: 1.91:1 to 1:1
- Resolution: At least 1080 x 1080 pixels
Text Recommendations
- Primary Text: 125 characters
- Headline: 27 characters
- Description: 27 characters
Technical Requirements
- Maximum File Size: 30MB
- Minimum Width: 600 pixels
- Minimum Height: 600 pixels
- Aspect Ratio Tolerance: 3%
If a picture is worth a thousand words, just imagine how much a video can communicate to your target audience.
Design Recommendations
- File Type: MP4, MOV or GIF
- Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
- Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
- Resolution: At least 1080 x 1080 pixels
- Video Captions: Optional, but recommended
- Video Sound: Optional, but recommended
Text Recommendations
- Primary Text: 125 characters
- Headline: 27 characters
- Description: 27 characters
Technical Requirements
- Video Duration: 15-30 seconds recommended
- Maximum File Size: 4GB
- Minimum Width: 120 pixels
- Minimum Height: 120 pixels
Showcase up to 10 images or videos within a single ad, each with its own link! The additional creative space allows the opportunity to highlight different products, showcase specific details on a service or promotion, or tell a story that develops across each carousel card.
Design Recommendations
- Image File Type: JPG or PNG
- Video File Type: MP4, MOV or GIF
- Ratio: 1:1
- Resolution: At least 1080 x 1080 pixels
Text Recommendations
- Primary Text: 125 characters
- Headline: 32 characters
- Description: 18 characters
- Landing Page URL: Required
Technical Requirements
- Number of Carousel Cards: 2 to 10
- Image Maximum File Size: 30MB
- Video Maximum File Size: 4GB
- Video Duration: 1 second to 240 minutes
- Aspect Ratio Tolerance: 3%
Important Launch Guidelines
Social Posts
In-feed Promoted Posts Only. We do not offer organic posts for clients.
Launch Date
Your ad will launch within 5 days after we receive all required creative assets from you. Campaigns cannot launch on a Saturday, Sunday, or Holiday without express permission from Military.com. Facebook can take up to 24 hours to review an ad from the time we launch it in the system. During high-demand times or particularly targeted campaigns, that time can be as much as 48 hours.
Military.com is legally required to tag the client’s Facebook or Instagram page to run a promoted campaign on those platforms. Please confirm that you listed Military.com as a “trusted brand” in your Facebook ads. Not having this permission will result in a campaign not running.
Duration
Social ads are impression-based. Choose your run dates and duration.
Tracking & Reporting
Military.com will provide reporting no earlier than 2 business days after the completion of an ad. For link and image posts, reporting will include:
- Impressions
- Link Clicks
- Interactions
- Comments
- Shares
Third-party click trackers are acceptable (for clicks only; not impressions). Clients utilizing third-party tags must disclose the type of tags used, data that is collected, and how the data is intended to be used. Any third-party pixels appended to the creative must be reviewed and approved by Monster prior to campaign launching. Monster reserves the right to suspend/terminate campaigns using pixels/tags not approved in advance.