Monster Job Ads: Best Practices
The most important recruitment tool is the job ad. Once you research the position, meet with the hiring manager and create an action plan to fill this position, you want to make sure your job ad is going to get the job done. See how you can optimize your job ad setup for better exposure on Monster to attract the best talent.
Ready to stand out in search results? Here’s a list of what you should incorporate into every job ad you post:
Don’t get creative here. Industry standard job titles will get better rankings in results, so choose a title your ideal candidate would search for. And make sure to keep it under 60
Do not add anything extra to your job title:
- No Salary
- No Location
- No Abbreviations all caps or punctuation (e.g. %, $, @, /, #, !)
- No Calls to Action
Check out the SOC 2010 List for industry standard job titles.
Dos & Don’ts:
xDirector of First Impressions
xCPA: $150K – Arlington – Apply Now!!
✓Certified Public Accountant
If on-site, enter the primary location where the employee will work. Provide the street address, city, state, ZIP code, and country. “Jobs near me” is a very popular search, so it’s important to be clear about your location if applicable.
Dos & Don’ts:
xCA 95134, US
✓200 Bay St., San Jose CA 95134, US
Candidates appreciate transparency and are more likely to apply if they can research the company. If you decide to check the box next to “Keep company name confidential” instead, your job ad may not get the exposure you are looking for.
Pro Tip: Leave the location out of it.
You might be tempted to add an identifier to your location, but this will only hurt your ranking in searches.
Dos & Don’ts:
xClyde’s Coffeehouse on First Ave.
Industry and Job Type
The more information you provide, the better. Be clear about the industry and job type for each position so candidates will know exactly what you are looking for.
Salary is one of the main considerations in a job search and can be a big driver when it comes to applies. Listing a salary increases applications by 20%.1
Be upfront and you will attract candidates with matching salary expectations. This will also save you from reviewing candidates who have their sights set on a different pay scale.
Quality Job Description
This is where you sell the job to your qualified candidates. To boost your position in search results, make sure to include your company name in your description as well as a variety of keywords that candidates may search for. For a great overview of how to write each section, read 5 Steps to Your 5-Star Job Ad. Plus, follow these job ad writing tips:
- Be clear and concise
Describe your company and the job, but no one wants to read a novel to decide if they’re a good fit for this role.
- Sell the position
Why would someone want to work for you over a competitor? Growth opportunities? Exciting projects? Better location? An inclusive environment?
- Go beyond bulleted lists
Provide a little insight into your company values and culture. Plus, a friendly and inviting tone can do wonders when it comes to response rates.
1 Internal Monster Data