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Master the Job Description

 

Every recruiter writes their job ads differently, but they all have the same goals in mind. They want to create a job description that stands out from the competition and sells prospects on the position. It sounds easy enough, but a lot of recruiters are still looking for tips on how to master the job ad. Luckily, Monster makes it easy by providing an outline in the job posting process. Read on to see how you can craft each section to engage qualified candidates and encourage them to apply.

Consider this section your pitch. Introduce your company, describe what you do, and tell candidates why they want to work there. It’s also a great place to state your employer value proposition if you have one.

Here’s an example:

Are you fueled by challenges? Enjoy working in an environment surrounded by innovation? Excited about promoting eco-friendly products that can transform the future? Oh, and are you a Marketing Manager looking to be on the frontlines of this change? Then we should talk! Our mission goes beyond the bottom line and we are dedicated to improving the quality of life in a substantial and sustainable way. If you want to play a vital role in making it all happen, read on.

This section should be a bulleted list that outlines what the person in this role will do.

  • List the main responsibilities and anything unique to this job
  • Stay away from listing mundane tasks that are expected like “general office duties.”
  • Replace internal jargon with industry terms and include relevant keywords that candidates might search for.

Here’s an example:

  • Manage the implementation of global campaigns to put our products and technology into the right hands.
  • Measure the impact of your team’s hard work by tracking results and refining strategy to increase performance.
  • Seek out new marketing opportunities that fit with the brand and maximize all opportunities for growth.
  • Evaluate potential high-growth segments and devise strategies to enter and/or increase penetration
  • Create digital marketing plans for product launches and events.

Did you Know?
Men will apply if they meet just 60% of the qualifications but women will typically only apply if they meet 100% of them.* Here’s what you should do to ensure all qualified candidates feel welcome to apply.

  • Describe your ideal candidate to a tee
  • Only add the type of requirements you’d see on a resume
  • Separate requirements and preferences:
    • Requirements are must-haves and candidates can’t get the job without them.
    • Preferences are a wish list of qualifications that aren’t required for consideration but will give candidates star quality.

*Hewlett Packard Internal Report

Here’s an example:

Requirements:

  • Bachelor’s degree in communications, marketing or related discipline
  • 7+ years of dedicated digital marketing experience at an agency or corporation
  • Deep understanding of entire digital marketing mix and tactics and how to align with business growth targets and marketing automation processes
  • Experienced in Adobe Experience Manager, Marketo and SFDC or similar tools
  • Strong relationship management skills and ability to manage multiple projects simultaneously
  • Highly motivated team player with the ability to influence and drive change

Preferred Qualifications:

  • Experience with WordPress CMS and basic HTML
  • Familiarity with Constant Contact and CRM’s such as Salesforce
  • Proven experience leading B2C growth marketing campaigns and overall strategy
  • Some experience working within the environmental industry

If you don’t have a description, think about what prospective candidates will want to know about your company before applying. Here are a few points you can consider highlighting in this section:

  • What does this company do/produce/supply?
  • Why would someone want to work here?
  • What sets our company apart?
  • Has your company earned any awards or accomplishments?
  • What type of company culture can prospects expect?

Here’s an example:

About The Green Company:
We wouldn’t be here without the amazing team that shares their talents, insights and ideas (big and small) everyday. We all work together to find new ways to live, play, and enjoy life by reinventing products in a manner that is safe, eco-friendly, and cost effective. In just under a decade, The Green Company has become a global success by innovating everything from housewares, to children’s toys, to sports equipment. If you’re ready to support our mission of driving positive changes in our community and beyond, we welcome you to apply.