Employer Branding FAQs
Building a strong employer brand that resonates with your target candidates will help you attract and retain top talent. Monster has a few ways to help you present your employer brand to candidates. Take a look at the top FAQs and start building yours today.
What is a Company Profile and why should I create it?
Branding has become an essential part of driving applicant response. A company profile will help you position your company as an employer of choice. Your Company Profile will be automatically attached to the bottom of all of your job postings for your convenience. To learn more, read our article on building a Basic Company Profile.
Is it free to create a Company Profile?
Yes! Monster offers you the possibility to create a free Basic Company Profile to help you gain control over the way candidates view your brand and the opportunities you have to offer. Hover over the settings icon in the top right corner and choose the option My Company Profile, then click on Create. Follow this step-by-step guide.
What should I include in my Company Profile/Branded Job Template?
Company Description – Include a summary of your company’s mission, values, and culture. You can include employee stories that cover career paths, job satisfaction and common goals. Be sure to paint a picture about what you do, how you do it, and who you are as an organization. It is also recommended to add information about your recruitment process and what the candidate can expect to happen next after they apply.
Company Branding – Make sure to upload a company logo. By uploading your logo in all placements, including your job ads, you’ll create a consistent brand that is easily recognizable.
Benefits – Candidates want to know what’s in it for them, right from the start, so make sure to include a list of company perks and benefits, if available. This is information candidates look for and it can help get them excited about the possibility of working for your company.
If you have purchased a Branded Job Template you can also show candidates what it’s like to work at your company, with photos and videos of your work environment.
How can I create/update my Company Profile?
Hover over the settings icon in the top right corner and choose the option My Company Profile. If you do not already have a company profile, click on Create. If you have a profile you can click on the blue icon next to the profile you want to edit. Follow this step-by-step guide.
How can I create/update my Branded Job Template?
Hover over the settings icon in the top right corner and choose the option My Company Profile. In the Action column, click on the blue icon next to the branding you want to edit.
To learn more, review our Branded Job Template article.
Where will candidates see my Company Profile?
Your Company Profile will be automatically attached to the bottom of all of your job postings for your convenience.