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2012 Sales Force Effectiveness Survey: Executive Summary

How can your staffing firm effectively compete to attract top sales talent? What type of organizational structure, performance management and compensation strategy will enable your firm to retain top performers? And what methodologies distinguish the sales effectiveness of high-performing companies?

Findings to these and other key questions are explored in detail in the 2012 Staffing Industry Sales Force Effectiveness Survey.

The report, sponsored by Monster, was conducted by Towers Watson and Staffing Industry Analysts.

Survey participants, the majority who serve in top executive roles, were asked 8 questions based on three core disciplines: 

  • Recruiting the right people with the right skills
  • Having a highly engaged and motivated sales force
  • Establishing a sales force that is focused on the right opportunities

These principles reflect the systems, processes, and structural foundations that Towers Watson’s client work and research have shown to be crucial in driving improvements in sales force effectiveness.

Explore the Executive Summary above, read about survey highlights — then download the full report that includes the report's full data set.