Marketing Assistant Job Description Template

Marketing assistant helping her colleagues.

To sell your products and services, you need to have a strong marketing strategy that helps you reach and engage with your target market. That’s why it’s so important to have the right marketing team in place. As you round out your team, you might be ready to hire marketing assistants who can handle the day-to-day tasks that will make your marketing department more efficient and effective. The first step of the hiring process is posting a marketing assistant job description that will attract qualified candidates.

You can save time by editing this job description template to fit your hiring needs. For customization ideas, it’s helpful to review marketing assistant job listings to see how other companies are hiring for this in-demand role.

This template was written by Monster’s team of experts based on job description best practices.

Marketing assistant helping her colleagues.

Marketing Assistant Job Description

Intro Paragraph: Kick off your job description with a two- to three-sentence summary of the role. This information will help potential candidates decide whether they want to keep reading.

You could say: We are hiring a marketing assistant who will support the marketing team in developing and executing various marketing strategies to enhance brand visibility and drive sales. We’re looking for someone with excellent communication skills, attention to detail, creativity, and the ability to work collaboratively with executives and peers.

About Our Organization: Think of this section of your marketing assistant job description as an elevator pitch for your company. There’s a high demand for marketing roles, meaning it’s critical to show the benefits of joining your organization. Start with a short, snappy description of your business. You may want to highlight your bestsellers and metrics like your revenue or average yearly sales. Next, show off your company culture, values, and mission. Here’s an example:

As a leading player in the industry, our team is proud to have top-selling products and skyrocketing annual revenue growth. Joining our team means becoming part of an organization committed to creativity, teamwork, and excellence. Our mission is to offer best-in-class products while fostering a supportive and inclusive work culture where every team member can thrive and contribute to our ongoing success.

Marketing Assistant Job Responsibilities: Use this section of your marketing assistant job description to share the main job responsibilities. Include a comprehensive list so potential candidates can determine whether they are interested in the day-to-day work and have the necessary skills and experience. Here are some examples you could include:

  • Assists the marketing department with administrative tasks.
  • Manages and maintains marketing databases and customer relationship management (CRM) software.
  • Assists in creating marketing content, including blog posts, social media posts, newsletters, and promotional materials.
  • Works with graphic designers and content strategists to create engaging visuals and copy.
  • Monitors and manages social media accounts, including posting content and engaging with followers.
  • Studies website and social media metrics and writes analytics reports.
  • Conducts market research and competitive intelligence.
  • Helps plan and execute marketing campaigns, including newsletters, digital ads, events, and sales.
  • Collaborates with other departments as needed.

Work Hours and Benefits: This is where you’ll share the standard work week and hours. If you don’t have set workdays and/or hours because you have a flexible schedule, mention it here because you’re sure to attract candidates. Next, share the benefits you offer for the position and highlight anything that makes your company standout like unlimited paid time off, a 401(k) with matching, and a competitive paid parental leave policy. You can also use this section to share relevant perks like a remote work policy, your professional development initiatives, and merit bonuses.

Marketing Assistant Qualifications and Skills: Use these sections of your marketing assistant job description to share the skills and experience you’d like candidates to have. Keep in mind that this is often an entry-level or early-career role so you’re likely to have more candidates if you don’t require years of experience and have a lengthy list of requirements. Driven candidates will be able to learn new skills and experience, like how to use specific software or write meeting agendas, quickly. It’s helpful to note what is necessary versus preferred.

  • Strong written and verbal communication skills
  • High level of organization and attention to detail
  • Comfort with multitasking in a deadline-driven environment
  • Understanding of basic business and marketing concepts
  • Excellent time management skills
  • Outgoing personality with strong interpersonal skills
  • Ability to spot emerging trends
  • Familiarity with social media, social networking, email marketing, and search engines
  • Demonstrated problem solving and critical thinking skills
  • Strong writing and editing abilities

Education and Experience Requirements:

  • High school diploma or GED certificate
  • Associate or bachelor’s degree in marketing, business, or a related field is preferred
  • Experience with Adobe Creative Cloud (Adobe Photoshop, Adobe Premiere) is a plus
  • Digital photography and video editing experience a plus

Call to Action: End your marketing assistant job description with a strong call to action. For example, you can provide instructions for applying from the job posting and share that your team looks forward to reviewing their application.

Put Your Marketing Assistant Job Description to Work

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