Sales Trainer Job Description Template

Sales trainer pointing to display board in conference room

The goal of the sales trainer is to increase the overall performance of the sales team by giving sales trainees the right tools, skills, and knowledge they need to be successful. Through identifying issues with training materials and implementing improvements as needed, the sales trainer is responsible for maximizing the effectiveness of a company’s sales training program which in turn promotes overall sales operations.

Customizing this sales trainer job description is the first step in finding the right candidate for your company. By adding specific responsibilities and expressing the required skillset, you will attract experienced sales professionals who’ll be a great asset to your team.

Need more recruiting insights? It can be helpful to look at other sales trainer job postings on Monster to find out how similar companies like yours are approaching the job market.

Sales trainer pointing to display board in conference room

Sales Trainer

[Intro Paragraph] Start your sales trainer job description by introducing your company in a few sentences. This short paragraph should make future candidates excited about the possibility of working for your company. Share awards the company has won, the overall satisfaction rate among employees, and team building events.

Sales Trainer Job Responsibilities: There’s an impressive list of responsibilities that are needed for a sales trainer to carry out the job successfully. Here are some that you could include:

  • Prepares new sales representatives by conducting orientation to sales process, develops individual coaching plans, provides resources and assistance, and schedules orientation drive-alongs with senior representatives.
  • Conducts exercise sessions for new and current sales employees.
  • Observes sales encounters and collects feedback, results, and performance data of trainees after sessions.
  • Coordinates with other sales trainers and sales managers.
  • Structures training plans to meet financial objectives.
  • Hires and onboards new sales trainees.
  • Updates job knowledge by participating in educational opportunities and reading professional publications.

[Work Hours and Benefits] The next part of your sales trainer job description includes the expected work hours and any special working conditions, like flexible hours, or remote opportunities. To keep promising candidates reading your job post, you should also include some of the perks that they can expect when working for your company. Here you could include such things as commuting benefits, free lunches at work, unlimited vacation days, or anything else your company is able to offer.

Sales Trainer Qualifications and Skills

  • Advanced customer service and time management skills
  • Excellent oral and written communication skills
  • Ability to design effective training programs
  • Outstanding coaching skills
  • Great organizational and interpersonal skills
  • Ability to measure performance
  • Experience with building and developing teams

Education and Experience Requirements

  • Bachelor’s degree in business administration or a related field
  • At least [ years] of experience as a sales coach, training specialist, or a similar position
  • In possession of certifications in sales training

[Call to Action] A great way to increase the number of applicants is to end your sales trainer job description with a call to action that has clear instructions on how to apply. Share the contact information of the hiring manager or add a link to the company’s website. It’s helpful to include an application deadline and the hiring timeline, so candidates can plan accordingly.

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