Sales Representative Job Description Template

Crafting an effective sales representative job description to attract and select the best possible candidates for open sales roles is crucial for several reasons:

  • Sales representatives are the principal point of contact between a business and its customers.
  • They serve as the face of your company, from answering product queries to researching and pursuing sales leads.
  • Your company’s growth hinges on their performance, with sales representatives in the top 25th performance percentile bringing 2.5 times as much revenue as their colleagues in the bottom quarter of the sales force, a statistic that holds across nearly all sectors.

Compiling a comprehensive job listing is an important first step to developing a successful sales staff hiring process. The following sales representative job description can be used as a template that can be edited and revised to include job duties and requirements specific to your company’s needs. If you want more ideas on how to craft the perfect description, check out Monster’s sales representative job listings.

Sales Representative Job Description

Intro Paragraph: Begin with a concise overview of the open position and a brief description of your ideal candidate. Writing this summary will help you focus on the most critical qualities you seek in a sales representative. You might phrase it: “We are looking for a sales representative with customer focus and drive to join our sales team. The ideal candidate is passionate about serving clients’ needs and has a team mentality.”

About Our Workplace: Use this section to “sell” your business to prospective sales representatives by highlighting what makes your company culture and work environment unique and sets your company apart from your competitors. Are you hiring for a large corporation or a regional business with close ties to the community? Does your organization favor a team approach to sales, or do you encourage autonomy and individuality?

One of the best ways to craft this section of your sales representative job description is to ask current members of your sales team to write their own short summation of what they like best about working for your organization. This is also the perfect place to share your organizational mission and values.

Sales Representative Job Responsibilities: The following list of day-to-day job responsibilities may differ significantly depending on the size of your staff, the scope of your operations, and the sales area the position will focus on. Some responsibilities you might include in your sales representative job description are:

  • Serves customers by selling products and services and meeting customer needs.
  • Services existing accounts and establishes new accounts by planning and organizing a daily work schedule to call on existing or potential sales outlets.
  • Greets potential customers, listens to their needs and problems, and steers them toward products and services that can help them to address their needs.
  • Adjusts the sales presentations by studying the type of sales outlet and needs of the potential customer.
  • Focuses sales efforts by studying existing and potential volume of dealers.
  • Submits orders by referring to price lists and product literature.
  • Keeps management informed by submitting activity and results reports, such as daily call reports, weekly work plans, and monthly and annual territory analyses.
  • Monitors competition by gathering current marketplace information on pricing, products, new products, delivery schedules, and merchandising techniques.
  • Recommends changes in products, services, and policies by evaluating results and competitive developments.
  • Resolves customer complaints by investigating problems, developing solutions, preparing reports, and making recommendations to management.
  • Works with marketing and other departments to constantly improve customer-facing communications and product information by sharing client feedback gained in the field.
  • Maintains professional and technical knowledge by attending educational workshops, reviewing publications, establishing personal networks, and participating in professional societies.

Work Hours and Benefits: This is an excellent spot in your sales representative job description to highlight your company’s work hours and list any benefits and perks that set your workplace apart, such as commissions, sales bonuses, commuting and travel credits, and paid time off. To determine a fair offer for your city or town, you can use a salary tool like Monster’s, which allows you to input job titles and locations to calculate estimates for low, median, and high salaries.

Sales Representative Qualifications and Skills: Consider limiting the required skills or dividing requirements between “required” and “preferred” qualifications. Be aware that exhaustive lists of required skills and experiences can harm your diversity, equity, and inclusion (DEI) initiatives, since women applicants and candidates from underrepresented groups are less likely to apply for positions if they don’t think they have every listed qualification. Some desired skills you might list for sales representatives include:

  • Familiarity with customer relationship management (CRM) platforms, inventory databases, and other sales and fulfillment software
  • The ability to understand and utilize a large volume of product information and sector expertise to solve client inquiries and close sales
  • Lead generation
  • Customer focus
  • Active listening skills
  • Meeting sales goals
  • Closing skills
  • Territory management
  • Prospecting skills
  • Negotiation
  • Self-confidence
  • Product knowledge
  • Presentation skills
  • Client relations
  • Relationship-building
  • Interpersonal skills
  • Communication skills
  • Problem solving
  • Basic math skills
  • Budgeting and expense recording
  • Collegiality and collaboration

Education, Experience, and Licensing Requirements:

  • BA/BS degree with a concentration in marketing, promotions, advertising sales, or business administration or an associate’s degree with similar concentration and 3-5 years of sales experience preferred

Call to Action: Now that prospective sales reps are familiar with your company and the job requirements, you need a compelling “call to action” to encourage applicants to “apply now” and providing them with instructions on how to proceed with their applications.

Use Your Sales Representative Job Description to Close in on the Right Candidate

Qualified leads are the secret to an effective sales process, and the hiring process is the same. Writing an enticing sales representative job description is the first step to landing a top performer to join your sales team. Step 2 is making sure plenty of qualified candidates see the opportunity you’re offering. That’s where a job listing from Monster comes in. Select a plan tailored to your business needs today.