Social Media Manager Job Description Template

A social media manager sipping coffee and checking her company's social media accounts on her phone.

Social media marketing is so much more than simply posting to social networks from time to time. There’s a business strategy involved which means that a social media manager job description would include data analytics and reporting, as well as online research to identify target audiences.

As you determine how to create the best job description and salary ranges you would consider for this position, keep in mind that the function of a job description is to clearly communicate your needs and goals to candidates. A well-tailored job description should pull in professionals who understand how to build campaigns, track engagement, and make your social media presence an integral part of the company’s overall marketing strategy.

This job description template can help you put together a posting that will attract the best and most qualified candidates. Build on the structure and organization of this outline, and follow the helpful tips to ensure that it aligns with your specific job duties and requirements. You can also browse our social media manager job postings to see how competitors are engaging candidates.

A social media manager sipping coffee and checking her company's social media accounts on her phone.

Social Media Manager

[Intro paragraph] Start your social media manager job description with an introductory paragraph that tells the prospective applicant a little bit about your company and the working environment. Attract candidates by sharing why your company is a great place to work.

Social Media Manager Job Responsibilities:

  • Contributes to the marketing strategy by leveraging social media to identify and acquire customers.
  • Develops social media marketing plans and programs for each product and directs promotional support.
  • Maintains online relations with customers by organizing and developing specific customer-relations programs.
  • Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
  • Creates new strategies for market development, acquiring and analyzing data, and consulting with internal and external sources.
  • Maintains research database by identifying and assembling marketing information.
  • Provides marketing information by answering questions and requests.
  • Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
  • Completes social media marketing department operational requirements by scheduling and assigning employees and following up on work results.
  • Maintains social media marketing staff by recruiting, selecting, training, and managing employees.
  • Develops marketing staff by providing information, educational opportunities, and growth opportunities.

[Work Hours & Benefits] The most effective social media marketing manager job descriptions include details about your firm’s working hours and benefits. Tell prospective managers about flexible hours or work-week structures, and any travel requirements. You can also highlight any benefits unique to your company, like tuition or continuing education credits, paid parental leave, or childcare reimbursement.

Social Media Marketing Manager Qualifications/Skills:

  • Social media skills
  • Creating and maintaining client relationships
  • Coaching and subordinate involvement
  • Managing Processes
  • Self-motivated yet customer-focused
  • Proficient in marketing research and statistical analysis
  • Familiar with financial planning and strategy

Education, Experience, and Licensing Requirements:

  • Bachelor’s or master’s degree in marketing or a related field
  • Proven working experience in digital marketing, particularly within the industry
  • Demonstrable experience leading and managing SEO/SEM, marketing database, and social media advertising campaigns
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing PPC campaigns on all major search engines
  • Working knowledge of HTML, CSS, and JavaScript development and constraints

[Call to Action] Here is your chance to turn potential applicants into actual applicants, by letting them know exactly how to apply with a well-crafted call to action. This is the part of your social media manager job description where you’ll provide details on application submissions, along with any other requirements.

Find a Social Media Manager Who Can Deliver Results

An increasing number of customers and clients will learn about your business on social media. Put your social media manager job description to the test today by posting your job for free on Monster.