[Intro Paragraph] We recommend starting the public relations job description with a marketing summary of your organization. You should always portray your company in the most positive light possible, but this is especially true when you’re reaching out to savvy PR professionals. Give job seekers some unique details about the company that will entice the top talent to apply to the position.
Public Relations Roles and Responsibilities:
- Responds to requests for information from the media.
- Establishes and maintains cooperative relationships with consumer, community, employee, and public interest groups.
- Writes press releases and prepares information for the media to promote clients.
- Plans or directs the development of programs to maintain favorable public and stakeholder views of the organization’s agenda and accomplishments.
- Coaches client reps in effective communication with the public and employees.
- Analyzes the organization’s objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services.
- Maintains the organization’s image and identity.
- Drafts speeches and schedules interviews.
- Prepares and edits organizational materials, including employee newsletters and other publications for internal and external audiences.
- Updates and maintains organization’s digital content.
- Collaborates with managers to identify trends and evaluate advertising to determine whether it is in sync with the organization’s public relation efforts.
[Work Hours & Benefits] Putting the working hours and benefits discussion here helps create momentum. The idea is that a job seeker will read this section with great interest because they are curious about how the job will affect their life. State specific information about working conditions or requirements, including weekend work, or overtime. Does your company provide special office perks like a snack-filled pantry, weekly happy hour or monthly massages? If so, be sure to include this information because it’s the type of incentive may encourage candidates to actually fill out an application.
Public Relations Qualifications / Skills:
- Superior written and verbal communication skills
- Knowledge of consumer marketing
- Ability to make media pitches
- Creative thinking
- Research skills
- Reporting skills
- Attention to detail
- Social media savvy
Education and Experience Requirements:
- BA in public relations, journalism, communications, English, marketing or related field
- Experience in handling a press conference
- Internship experience
[Call To Action] At the end of your public relations job description make sure to include a call to action. By giving candidates a clear instruction about applying, you are increasing your chances that they will do so. Tell the job seeker to click on the “apply” button at the top of the job listing or fill out an application on the company’s website.
The Right PR Representative Can Make All the Difference
Regardless of a company’s best intentions, the expertise of an experienced PR professional will help you better engage with the media and the public in general. Put your public relations job description to work with a free posting on Monster’s world-class job board.