Sales and Marketing Manager Job Description

A sales and marketing manager going over some numbers with one of his salespeople.

A sales and marketing manager must have the hard skills to create impactful strategies that increase revenue. They must also have the soft skills to train and manage employees and help them achieve departmental goals. The key to hiring someone with the necessary hard and soft skills is to write a compelling sales and marketing manager job description.

You can save time on the writing process by editing this job description template to meet your hiring needs. For customization ideas, it’s helpful to review sales and marketing manager job listings on Monster to see how other companies advertise this essential role.

A sales and marketing manager going over some numbers with one of his salespeople.

Sales And Marketing Manager Job Description

Intro Paragraph: Begin your job description with a short summary of the role and the main responsibilities. This will help potential candidates decide if they are interested in applying.

About Our Organization: Think of this section of your sales and marketing manager job description as an elevator pitch for your company. Start with a short description of your business. You may want to highlight your bestsellers and metrics like your revenue or average yearly sales. Next, show off why your company is a great place to work. It’s helpful to mention your company culture, values, and mission.

Sales And Marketing Manager Job Responsibilities: Write a comprehensive list of the job responsibilities so potential candidates have a clear picture of the day-to-day work and can determine if they want to apply and have the right skills. While you should customize this list according to your hiring needs, here are some common job responsibilities you may want to include:

  • Accomplishes marketing and sales staff objectives by recruiting, selecting, training, and coaching employees.
  • Communicates job expectations by planning, monitoring, and reviewing job contributions.
  • Achieves objectives by creating marketing and sales strategies.
  • Prepares and completes the marketing action plan.
  • Meets financial objectives by forecasting requirements and preparing annual budgets.
  • Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions.
  • Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertisements.
  • Identifies marketing opportunities by understanding consumer requirements.
  • Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities.
  • Sustains rapport with key accounts by making periodic visits.
  • Collects, analyzes, and summarizes data and trends.

Work Hours and Benefits: The next section of your sales and marketing manager job description is an excellent place to include details about the work hours and benefits. Inform potential candidates about the work schedule and whether the position is remote, hybrid, or in the office. Describe your competitive benefits package and any perks you offer like company discounts, a gym membership, and free snacks. This is also a good spot to put the salary range for the role.

Sales And Marketing Manager Qualifications and Skills: Highlight the skills and experience you’d like candidates to possess. Some people only apply for a job if they meet all the qualifications. Instead of including a lengthy list, consider only including the most important skills and experiences and noting what is preferred versus required. Here are some examples you could include:

  • Prospecting skills
  • Digital marketing skills
  • Product knowledge
  • Project management skills
  • Communication skills
  • Leadership skills
  • Organization and time-management skills
  • Problem-solving skills
  • Interpersonal skills

Education and Experience Requirements:

  • Bachelor’s degree in marketing, business administration, or a related field is preferred
  • Minimum of [number] years of experience in sales or marketing is required

Call to Action: To convert interested readers into actual candidates, place a call to action at the end of your sales and marketing manager job description. Invite candidates to apply and provide instructions for applying from the job board.

Post Your Sales and Marketing Manager Job Description

The ideal candidate can develop sales and marketing strategies and lead a team. Create a job posting on Monster to reach candidates with the skills and experience you need.