Digital Marketing Manager Job Description Template

A digital marketing manager develops marketing strategies that will help you gain new customers or clients. Top digital marketing managers have excellent digital marketing skills and the right blend of soft skills, including communication, relationship-building, problem-solving, and leadership skills. There is a high demand for digital marketing managers, so you must show candidates why your role and company are the right fit. The key is to write a compelling digital marketing manager job description.

Editing this template to meet your hiring needs can save time on the writing process. Reviewing other digital marketing manager job postings on Monster can also help you get ideas on how to stand out from your competition.

Intro Paragraph: Think of this as an elevator pitch for the role and your company. Consider explaining your company’s value proposition, mentioning some of your bestsellers, and sharing metrics like sales and revenue numbers and the average number of products sold yearly. You could also share relevant digital marketing metrics like the number of followers your company has on social media and website traffic data.

About Our Workplace: Use this section of your digital marketing manager job description to share the pros of working for your company. For example, you could describe the company culture, mission, and values. You can also highlight your professional development initiatives, such as training, mentorship, and networking programs.

Digital Marketing Manager Job Responsibilities: Include a detailed list of the main responsibilities at your company so potential candidates understand the day-to-day work and can determine whether they are interested and have the right skills. Here are some common responsibilities you could include depending on your hiring needs:

  • Develops the digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
  • Creates and implements all website, search engine optimization, database marketing, email, social media, and display advertising campaigns.
  • Designs, builds, and maintains our social media accounts.
  • Evaluates the performance of all digital marketing campaigns.
  • Identifies patterns and optimizes spend and performance based on the insights.
  • Builds new growth strategies through digital marketing.
  • Plans, executes, and measures experiments and conversion tests.
  • Collaborates with internal teams to create landing pages and optimize our user experience.
  • Identifies critical conversion and drop-off points and optimizes user funnels.
  • Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.
  • Maintains digital marketing staff by recruiting, selecting, training, and managing employees.
  • Develops digital marketing staff by providing information, educational opportunities, and experiential growth opportunities.

Work Hours and Benefits: Use this section of your digital marketing manager job description to share details about your firm’s work hours and benefits. Note anything surprising, like flexible hours, summer hours, or a four-day work week. Share the benefits you offer for the role, such as health insurance, life insurance, a 401(k) with matching, paid time off, and paid parental leave. You may also want to share relevant perks like a remote work policy, overtime pay, and tuition reimbursements. This would also be the place to share the salary range for the role.

Digital Marketing Manager Qualifications and Skills: Next, share the skills and experience that make someone an ideal candidate. If you have a shorter list and note what is preferred versus required, you’ll likely have more candidates. Keep in mind that motivated candidates can learn new skills quickly. Here are a few ideas to get you started:

  • Digital marketing skills
  • Project management skills
  • Interpersonal skills
  • Writing and editing skills
  • Leadership skills
  • Social media skills
  • Analytical skills

Education, Experience, and Licensing Requirements:

  • A bachelor’s degree in marketing or a related field is required
  • At least [X] years of digital marketing experience is necessary
  • Must have experience leading multiple types of digital marketing campaigns
  • Knows how to use common marketing software and tools

Call to Action: Here is your chance to turn potential applicants into actual applicants by letting them know how to apply from the job posting. You may also want to share the next steps in the hiring process and the intended hiring timeline.

Ready to Post the Perfect Digital Marketing Manager Job Description?

After customizing your digital marketing manager job description, you’re ready to start the hiring process. Create a job posting on Monster to quickly reach qualified digital marketing managers.