Marketing analyst job description sample
This marketing analyst job description sample can help you assemble a posting that will attract the best and most qualified marketing candidates. For the best results, retain this outline’s general structure and organization, then customize it with the job duties and requirements specific to your open position. You can also take a look at our marketing analyst job listings for more ideas on how to create the best ad.
[Intro paragraph] Begin your job description with an introductory paragraph telling job seekers a little bit about your company and working environment. Two or three sentences catering your recruiting pitch to the ideal candidate is your chance to set your company apart from competing listings and attract the best marketing analysts.
Marketing Analyst Job Responsibilities:
- Provides actionable overall market and customer insights to address key strategic questions.
- Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
- Analyzes external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe / Omniture), statistical analysis tools, and campaign management software tools.
- Evaluates customers’ online behavior and provide insights and recommendations for further enhancements to the guest experience.
- Analyzes A/B and Multi-variate tests, communicate results and provide recommendations.
- Creates PowerPoint presentations to provide market and consumer insights to other marketing and sales departments.
- Advises other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for customer and market data.
[Work Hours & Benefits] You’ll also want to include details about your company’s working hours and benefits. Advise prospective analysts about the possibility for flexible hours or work-week structures, as well as any travel requirements. This is also the perfect chance to highlight the benefits that make your company special, like tuition or continuing education credits, childcare reimbursement, or paid parental leave.
Marketing Analyst Qualifications / Skills:
- Proficient in marketing research and statistical analysis
- Excellent analytical skills and a high degree of business acumen
- Strong organizational, communication and presentation skills
- Proven ability in handling concurrent projects with attention to detail and accuracy
Education, Experience, and Licensing Requirements:
- Bachelor’s degree in a quantitative discipline or graduate degree
- 2 years of work experience in marketing research, statistical or data analysis (or academic equivalent)
- Experience in advanced analytic and statistical techniques related multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness
- Experience building and automating management level reporting
- Mastery of the following analytical tools: modeling and reporting in Excel/Access and SQL
- Proficiency in Microsoft Office Suite Preferred
- Experience with Adobe Analytics (Omniture SiteCatalyst), Adobe Target, Adobe Audience Manager, or similar web analytics, web optimization, or data management platforms
- Experience with Tableau or similar data visualization tools
- Experience in statistical analysis (SAS or R)
[Call to Action] The best performing job listings know how to turn potential applicants into actual applicants — with a well-crafted call to action. Let future marketing analysts know exactly how to apply with details on resume or application submissions, along with any other requirements.
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