Successfully attracting a diverse workforce has never been more important for companies, and especially companies that hope to attract the best and brightest new workers. In a recent Monster survey, 83% of Gen Z candidates said that a company’s commitment to diversity and inclusion is important when choosing an employer.
Diverse teams are more innovative, likely to be more reflective of the customer base they’re trying to attract, and can even impact a company’s bottom line. A McKinsey study revealed that companies with the most ethnically diverse executive teams were 33% more likely to outperform their peers.
And perhaps the biggest benefit: diverse organizations are better at attracting the talent they need, especially when it comes to attracting Gen Z. According to the data from a Randstad survey, Gen Z is set to comprise 37% of the global workforce this year, outranking millennials and Gen X.
What can your organization do to promote workforce diversity and inclusion for today’s workforce? Start by understanding what diversity means for this generation.
Rethink diversity and inclusion
Gen Z candidates think of diversity at work differently than prior generations. “Diversity and inclusion are more than age, religion, gender, race, physical ability. It’s also about how different point of views are accepted and valued,” says Marta Steele, a career and workplace expert and partner at PeopleResults, a change and human resources consulting firm.
This shifting view is also known as cognitive diversity, according to this Deloitte survey.
Y0unger workers are more likely to define diversity as a mix of experiences, identities, ideas and opinions, rather than more traditional definition of diversity, such as underrepresented racial, ethnic and gender demographics.
Prior generations, namely Gen Xers and Baby Boomers, identify with the latter definition of diversity. For these older generations, diversity is about respectfully integrating people of various demographics into one workplace.
Bringing diversity into the workplace
Many companies are approaching their diversity strategy with Gen Z expectations, creating a more collaborative environment that values open participation from people with different ideas and perspectives.
“Companies are asking: ‘How do we include all perspectives, and bring everyone’s talents to bear?’ but without dropping the traditional diversity perspective,” says Robyn Tingley, founder of GlassSKY, which specializes in career advancement for women and helping employers with diversity.
Dig in to your existing talent acquisition data
Look to your talent pipeline metrics to assess your company’s capacity for worker diversity.
“Assess where you are with diversity, and where you could be given the labor market, and use that data to identify where you’re having challenges in the process,” says Erin Thomas, U.S. diversity manager for Grant Thornton LLP.
Thomas advises companies to follow the data, rather than simply assign arbitrary targets. For example:
– Look at the number of diversity candidates applying to positions
– Assess how many diversity candidates make it to first- and second-round of interviews
– How many are offered positions?
– How many accept those roles?
“Use your data to understand where the gaps are in your pipeline,” says Thomas.
What if diverse candidates are applying, but not making it past the phone screen or that second interview? That may point to a bias — hidden or not –in your interview process:
“Research shows we prefer people who remind us of ourselves. That can be a big problem when interviewing candidates and making hiring decisions,” says Steele.
If candidates are making it through interviews but not accepting offers, it could point to a shortcoming in company culture or a negative reputation that shrouds your employer branding.
“Breaking apart that lifecycle data can help you understand where to devote your time and attention,” says Thomas.
Fix your company culture first
Not surprisingly, a culture of trust, acceptance of differences and open communication tends to support diversity, while cultures of fear and blame tend to quash it.
If your workforce diversity problem stems from your company culture, you’ll be hard-pressed to attract and retain diverse talent until they are addressed. This will make retaining new hires from underrepresented backgrounds and perspectives all the more difficult.
This is especially true for Millennials and Gen Zers, who are much more likely to be engaged in their organizations when they have an inclusive culture. 83% report being actively engaged when their organization fosters an inclusive work environment, versus 60% who report being actively engaged when their organization does not, according to Deloitte.
Diverse talent, especially top talent, have a lot of opportunities and little patience for unhealthy company cultures, says Thomas. She advises companies to assess whether their culture is sufficiently inclusive and to identify what support the organization can provide to people from all walks of life, before launching a diversity recruiting campaign.
“Do what you can to bridge those cultural shortcomings, before you shuttle people in,” says Thomas.
Keep it authentic
Job candidates are quick to see through “spin” when it doesn’t sync with their organization’s values or what they experience on the job.
“Don’t misrepresent your organization and sell something very different from what your diverse new hires will experience — that can be a landmine later,” says Thomas. “You don’t want to shock people with the expectations you’ve set.”
Be sensitive to the messages you’re sending to candidates. What face do you use to represent your company’s recruiting efforts?
“Optics matter. If all of your senior management and interviewers are Baby Boomer white males, that sends a distinct message to recruits,” says Steele.
Smaller companies: Take advantage of your flexibility
Millennials – a group that’s widely acknowledged to value flexibility — constitute 43% of primary working age minorities, according to the Brookings Institute. This trend gives an advantage to smaller and mid-size companies when it comes to hiring.
“If the environment or culture at your company is entrepreneurial and less formal, that is a great selling point for Millennials,” says Steele. She says companies should “recognize and embrace that not everyone wants or needs to work 9 to 5 in the same office.”
Another area to look in order to appeal to diverse Millennial talent is in their career paths.
“Millennials don’t see moving vertically up the career ladder as the only or best option. They want career opportunities that branch out in different directions. Think less ladder; more dome-shaped monkey bars,” say Steele.
Benefits need to be diverse and inclusive too
Don’t overlook your employee benefits when considering how to increase diversity in your workplace. Benefits, too, need to be diverse and inclusive.
“There’s not one size that fits all,” says Steele. One employee might value a three-month sabbatical to backpack through Asia, while another may want a generous paternity leave.