Copywriter Job Description Template

Copywriter working on a draft in front of her computer.

A creative copywriter can make everything from a sales email subject line to product packaging engaging and fun to read. Great copy can make your company stand out from the competition and drive sales without feeling, well, salesy.

The key to hiring a talented copywriter with the necessary marketing and writing skills is providing a copywriter job description, salary range, and other critical details. You also want candidates with the ability to collaboration, manage competing priorities, and maintain a strong work ethic.

So, how do you do that? It can be helpful to start by browsing other copywriter postings on Monster. The good news is that you don’t need to reinvent the wheel. Save time on the writing process by customizing this copywriter job description sample to find someone who can ace the “sell me this pen” interview question.

Copywriter working on a draft in front of her computer.

Copywriter

[Intro Paragraph] Think of this section as an elevator pitch for the role and your company that prompts talented copywriters to hit “apply.” Show why your company is a great place to work by describing the company culture, mission, values, and any accolades. If you run a marketing agency, name drop some of your high-profile clients to attract copywriters who are excited about the brands they’d work with if they join your team.

Copywriter Job Requirements and Responsibilities: Now that you’ve grabbed their attention, share a detailed list of responsibilities so they know what to expect and can determine if they’ve got the necessary skills. For example, you may be looking for a copywriter who:

  • Writes compelling copy across all marketing channels, including website copy, email campaigns, blog posts, video scripts, digital and print ads, and packaging.
  • Edits and proofreads all copy before it goes live.
  • Develops and maintains the brand voice and tone.
  • Uses data-driven marketing to guide all copy decisions.
  • Thrives in a fast-paced work environment and meets tight deadlines.
  • Presents creative briefs and finished projects to company executives.
  • Works on multiple projects at once and excels at project management.
  • Collaborates with colleagues from other departments to help them hit their marketing goals.
  • Knows how to use popular digital marketing tools, including content management software, search engine optimization software, and website analytics software.

[Work Hours and Benefits]: Use this section to specify if you’re hiring a full-time or part-time copywriter and if it is a contract or permanent position. This is also where you’ll want to note benefits and perks like health insurance, parental leave, paid time off, retirement plans, equity, career growth opportunities, a flexible work schedule, and a learning stipend.

Copywriter Qualifications and Skills: Share the necessary and preferred requirements so qualified copywriting candidates apply. For example, you may want to include the following:

  • Develops strong working relationships.
  • Communicates effectively and has strong written and verbal presentation skills.
  • Learns quickly and enjoys tackling new projects.
  • Works well independently and with a team.
  • Knows how to write in a brand’s voice and tone.
  • Follows the brand style guide.
  • Uses qualitative and quantitative analysis to guide content decisions.

Education and Experience Requirements:

  • Bachelor’s degree in marketing, communications, journalism, English, or a related major is required.
  • At least two years of agency or in-house copywriting experience is strongly preferred.

[Call to Action] Effective job descriptions invite interested candidates to apply. Include instructions for how to apply from the job board or your website.

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