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The Digital Transformation of Recruitment Ebook

The Digital Transformation of Recruitment Ebook
Talk to any recruiter today and you’ll hear the same tale of woe: It’s a competitive marketplace for talent, with demand for skilled labor far exceeding the supply of qualified candidates actively looking.

This dilemma underscores the increasing importance of having a differentiated talent brand and the need for recruiters to master new digital techniques to find, reach and engage potential candidates.

To do this, recruiters should turn to their marketing colleagues for expertise.



Over the past decade, the marketing industry has been undergoing a digital transformation, which Altimeter defines as: The realignment or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.

Don’t make the mistake of thinking that digital transformation is a technology issue—it is a people-centered metamorphosis that extends to the very human nature of organizations and culture. Having empathy for your candidates throughout their journey keeps the organization centered on meeting customer needs, ideally better and faster than anyone else.

In this e-book, we’ll look at three ways organization should approach the digital transformation in recruiting:

1) Develop the Talent Brand: We’ll show you how to think and act like a digital marketer in order to be a digital recruiter.

2) Scale with Employee Advocacy: We’ll teach you how to get every employee to play the role of a recruiter when they tout your talent brand on social.

3) Build Digital Operational Excellence: We’ll outline the people, processes, organization, and tools needed to support a thriving, modern recruitment operation.

Meet the Author:


Charlene Li is the founder and CEO of Altimeter, a research and strategy consulting group. She is the author of the New York Times bestseller, Open Leadership, and co-author of the critically acclaimed Groundswell. Her latest book is The Engaged Leader.


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