SPF your Business: Recommended Summer Reading
By: Connie Blaszczyk, Managing Editor, Monster Resource Center
As a busy small business owner, entrepreneur or CEO, finding time to feed your mind, much less relax, can seem impossible.
Fortunately, a good book can accomplish both goals.
These titles will provide food for thought and an enjoyable read:
The Pumpkin Plan, by Mike Michalowicz (Penguin, 2012)
It's a rare author who can successfully write an engaging book on entrepreneurship using pumpkin farming, as in giant prize-winning pumpkins, as a metaphor. Author and entrepreneur Mike Michalowicz has done just that in his second book, The Pumpkin Plan. A fun read for entrepreneurs interested in tips to help grow business quickly.
Related reading:Prize-Winning Pumpkins: How to Rate your Clients
Fire Your Sales Team Today: Then Rehire Them As Sales Guides In Your New Revenue Department, by Mike Lieberman and Eric Keiles (Greenleaf Book Group Press, 2012)
While the provocative title is meant to attract attention, this book provides a thoughtful look at how to reinvigorate your sales teams’ approach and drive customer engagement. The co-authors, both from Square 2 Marketing, rethink the traditional sales process and provide new insights in how to adapt to dramatic shifts in buyer behavior, and why your sales and marketing teams must coordinate as never before.
Related reading: Add More Wow to your Customer Service Experience
The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg (Random House, 2012)
Investigative reporter and author Charles Duhigg, who you may have heard on public radio’s This American Life, explores the fact that while our habits define us, our habits aren’t destiny. In fact, says, Duhigg, we’re more than capable of replacing bad habits with good ones that can improve productivity. The author offers numerous illustrations that explain the burgeoning new science of tracking habitual behavior and explores the neurology of free will.
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