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Monster Video: Can a Business Owner Be the Sales Lead?

As small business owners know, hiring top sales people can be a big challenge. Often just as challenging is managing top sales performers

That may have prompted you to ask yourself, “Do I have what it takes to be my own sales lead?”

Sales leadership consultant Lisa McLeod says it's a worthy question.

In this Monster video, Lisa poses three questions to ask yourself to see if you have what it takes to be your own best sales performer.

Lisa is author of the book, Selling with a Noble Purpose: How to Drive Revenue and Do Work that Makes You Proud (Wiley, 2013).

Video Transcript:

Here’s a question I hear from a lot of small business owners — the thing they want to know is, “Can I be the sales lead?” Maybe yes, maybe no.

There are three critical questions you have to ask before you decide to be the top sales person for your company.

The first is, “Do I like being with customers?” Because if you don’t like going out to the field and being with customers, you’re not going to be very effective selling for your business.

The second question is, “Do I have someone who can cover for me back at the office or the place of business?” Because here’s what happens — the owner or the manager will say, ‘Yes, I’m going to go out there and make sales calls.”

But then what happens? There’s a crisis and they don’t get around to it and they get tied up at the office — and all the opportunities are lost. So you’ve got to ask yourself, “Do I have someone who can cover for me?”

Because then the third question you need to ask yourself is, “Can I be fully present with the customers?” Because you see that’s the secret to success and one of the reasons why so many small business owners struggle with it, is that you can’t be thinking about a million other things when you’re in front of the customer. You have to be fully engaged and fully focused on that customer.

So if you like being with customers, you’ve got someone who can cover for you, and you can make a commitment to be fully present with every customer you meet with, you might just be the best sales person your company ever had!