How to get more job applicants online: Top ten best practices
In today’s competitive recruiting market, your company needs access to quality resumes to recruit the right talent for the right job at the right time.
Yet our complex world allows job seekers to access information about your company from a wide variety of sources, such as your career site, job boards and social media platforms. The result can mean more applications — but not necessarily from the right candidates. It also makes it difficult to track the sources that are driving the best return on your recruiting investment.
The good news is that these challenges are relatively simple to overcome. The ten best practices below will show you how to get more job applicants, attract the right candidates, reduce drop-offs in the application process, and authenticate the most effective recruiting sources.
1. Implement auto-source tagging
You can reduce the chances of collecting questionable candidate source data by adding an auto-source tag to the end of your job posting URL. Studies have shown that when provided with a list of job sources, only one out of six seekers will correctly self-identify the correct source. This inaccuracy of your source reporting can negatively impact your bottom line.
Speak with your ATS provider about implementing auto-source tagging to eliminate the need for seekers to self-identify. Accurate sourcing of job response data is critical to improving candidate flow, enabling you to invest in the right sources to find the talent you need.
2. Optimize your job title
Improve your job response by making sure job seekers can find your jobs. Seekers tend to use very simple and common search strings and keywords. Use specific and common titles with two or three descriptive keywords. You don’t have to be an expert to optimize your job title. Do your research using free keyword research tools on the Web like the Google AdWords Keyword Planner.
3. Create an engaging job description
Now that they’ve viewed your job, help job seekers understand why they want to work for you. Workers have more choices today and they’re becoming more sophisticated when it comes to job searches. That’s why it’s important to differentiate why your company and position are better than the next job in their search results.
One way to stand out is with your job description. When optimized for the best online search results, a well-written job description can reach not just a wider audience, but also the right audience. But before you start writing from scratch, check out Monster’s job description templates. There you can find hundreds of free, SEO-optimized job descriptions in nearly every industry, from IT to trucking and education to web design.
4. Include a call to action
Don’t expect seekers to apply based on your job description alone — create a sense of urgency. Use language that motivates the seeker to apply.
5. Redirect seekers directly to the requisition in your ATS
Nothing is more frustrating than clicking on the apply button, only to have to start your search all over again. Reduce candidate drop-off by redirecting candidates directly to the requisition as opposed to your main career or job search page. Eliminate extra steps, and you will see how to get more job applicants faster.
6. Don’t make seekers create a log-in before they can apply
Yes, you likely want the seeker’s email address early in the process, but once you have it, what do you do with it? Unless you’re actively communicating with these seekers through a CRM, move the creation of a log-in to the end of the application process. Make it easy for seekers to check on the status of their application; enable them to create job agents for future opportunities.
7. Evaluate your application process
How many clicks does it take to complete your application process from start to finish? How many questions must the applicant answer? If your process is long and cumbersome, the drop-off percentage will increase and will include candidates who are the most qualified. Good talent may already be employed, so if you make it difficult to apply, they’re not likely to complete the process.
8. Eliminate barriers and offer alternatives
As you evaluate your application flow, review the information that you’re asking seekers to supply. Are you aware of the type of information you can legally ask candidates to provide? Beyond using a legal hiring process, many job seekers are unwilling to share information early on in the process and will instead opt out. If information-gathering is a requirement for your job, be sure to explain why and give seekers the option to learn more.
Some seekers want to learn more about a company before they apply. Or they may not meet your current job requirements. Don’t lose out on these potential candidates. Provide them the opportunity to create a saved search or engage with you through a talent community, on your Facebook page or Twitter feed. Cultivating a talent pipeline should be part of your ongoing recruitment strategy.
9. Make sure your career site is mobile friendly
Everyone has a smartphone and even a monkey can take a selfie, so it’s no surprise that job seekers use their mobile device to search for jobs.
Job seekers expect mobile optimization and are likely to leave your site if it’s cumbersome and time-consuming to load content. Invest in technology that will take your recruiting efforts to the next level and make it easier for seekers to engage with you, on any device.
10. Compare yourself against your competitors
Be aware of what your competitors are doing to recruit talent. Look at their career site, job listings, Facebook and Twitter pages and go through their application process. From a seeker’s perspective, is it better or worse than yours? If you think of seekers as consumers of work, be sure your employee value proposition is clear, concise, and compelling. Make it easy for seekers to engage with you.
While technology has created efficiencies in the hiring process, it also encourages high candidate drop-off and often provides imprecise source data. Be proactive in prioritizing and implementing these best practices.
Want to know how to get more job applicants? Optimize with Monster today
If you’ve read this far, you’ve seen ten ways to get more job applicants. Here’s another: go to Monster Hiring Solutions, where you’ll finding expert recruiting tips, the latest analysis of hiring trends, and professional resources you can’t find anywhere else.