Employer branding guide: future-proof your brand reputation
Until now, your employer branding strategy has probably encompassed things like your career sites, your social media footprint, a couple of corporate videos, and perhaps some collaboration with internal marketing and PR.
While all of these elements are part and parcel of developing an employer branding strategy, to speak to the next generation of job seekers, you’ll need to adapt those tools and tactics so they resonate with the unique needs of Gen Z candidates.
That’s what this guide is all about. We’ll share insights about the next generation of job candidates to help you understand what motivates them, and offer expert solutions and tips for reaching the Gen Z job seekers of tomorrow by reimagining your employer brand.