Jon Picoult is Founder of Watermark Consulting, a firm that helps businesses impress their customers, candidates and employees.Jon’s insights about cultivating loyalty – in both the marketplace and the workplace – have been featured in The Wall Street Journal, The New York Times and other leading publications. Prior to founding Watermark, Jon held senior executive roles in service, technology, sales and marketing at Fortune 100 companies. Read Jon’s blog and follow him on Twitter (@JonPicoult).