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How To Promote Your Personal Brand


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Wednesday, March 19, 2014

Lisa Orrell is back again to continue her discussion on why your personal brand is so important! If you missed part one – Make Your Personal Brand Outstanding – don’t worry. We have all the information available with just a click.

This new webinar will discuss why having more notoriety as a “Thought Leader & Expert” in your industry,  and more recognition companywide is so important to your success! It’s never too late or too soon to create your Personal Brand and promote it…most successful executives will tell you being your own Publicist is critical to your career success!

Presenter, Lisa Orrell, is a globally renowned Personal Branding & Leadership Expert, speaker, and author who is hired by many well-known companies, such as eBay, Wells Fargo and Johnson & Johnson, to conduct workshops on this topic for their employees of all ages and levels. So don’t miss out on the tips and strategies Lisa will be sharing in this popular webinar!

Overview of What You Will Learn:

  • Why defining & managing a Personal Brand can improve your career success
  • Unique was to promote yourself at work
  • Surefire strategies to get more recognition in your industry
  • And much more!

Presented By:
Lisa Orrell, CPC
The Orrell Group

Lisa Orrell is globally recognized as The Generations Relations & Leadership Expert. As such, she’s the author of 3 top-selling books: Millennials Incorporated; Millennials into Leadership; and Boomers into Business. And her highly anticipated fourth book, Your Employee Brand is in Your Hands, will be available in March of this year.

Lisa is also an in-demand professional speaker and consultant hired by well-known organizations across the U.S. and internationally. Her popular presentation topics include: Understanding generational dynamics in the workplace; improving the recruitment, management and retention of Millennial talent; educating Millennial employees on how to be effective young leaders at work; and Personal Branding for Career Success.

Plus, based on her expertise, Lisa has been interviewed by countless media, including: NPR, MSNBC, ABC, New York Times, and The Wall Street Journal.


Webinar Transcript: How to Promote Your Personal Brand

Ladies and gentlemen, thank you for standing by. Welcome to the "How to Promote Your Personal Brand" conference call. During the presentation, all participants will be in a listen-only mode. Afterward, we will conduct a question-and-answer session. At that time, if you have a question, please press the "1" followed by the "4" on your telephone. If at any time during the conference you need to reach an operator, please press *0. As a reminder, this conference is being recorded Wednesday, March 19, 2014. I would now like to turn the conference over to Jim Thompson. Please go ahead, sir.

Good afternoon. I'm Jim Thompson, senior writer with Monster. I would like to thank you for joining us today for this exclusive webinar hosted by Monster Intelligence. Today's webinar is titled "How to Promote Your Personal Brand and Be Your Own Publicist." Lisa Orrell is back to continue her discussion on why a personal brand is so important. If you missed the first part of the "Make Your Personal Brand Outstanding" webinar, please don't worry — we have information on the webinar available on our website, hiring.monster.com. Simply visit HR events and archive events for all the information. In this webinar, Lisa will discuss how to promote your personal brand for more notoriety in your organization, as well as your industry.

Before we get started, I'd like to mention a few housekeeping items: today's presentation and a copy of the recording will be posted on hiring.monster.com within two to three business days. Please click on the Resource Center tab to navigate to HR Events to obtain your copy. All registered participants will also receive an e-mail with a direct link to today's materials. Monster Intelligence helps HR professionals improve worker performance, retain top talent, and enhance recruiting strategies. We analyze and collect data from more than four million unique job searches performed on Monster each day. We invite you to visit hiring.monster.com and read our in-depth reports and analyses. For our latest materials, click on the Resource Center tab when you visit the website. After the presentation, there will be time for questions. Our meeting manager will help to facilitate the Q&A. Please feel free to type your questions into the available space during the event, and we will make every effort to include them in today's Q&A. If you're listening to today's presentation via telephone, you will be placed on mute until the Q&A session begins.

I'd like to provide some background on today's speaker, Lisa Orrell. Lisa is recognized as a generations, relations, and leadership expert. As such, she is the author of three top-selling books: "Millennials Incorporated," "Millennials Into Leadership," and "Boomers Into Business." Lisa's fourth book, "Your Employee Brand Is In Your Hands," will be available this month. Lisa is an in-demand professional speaker and consultant hired by organizations such as Wells Fargo, Johnson & Johnson, eBay, Paul Mitchell, and Pepsi. Her presentation topics include understanding generational dynamics in the workplace; improving the recruitment, management, and retention of millennial talent; educating millennial employees at being effective leaders at work; and personal branding for career success. Based on her expertise, she's been interviewed by a wide range of media outlets including NPR, MSNBC, ABC, New York Times, and The Wall Street Journal. Without further delay, please welcome Lisa Orrell.

Thanks, Jim. Hello, everybody. It's great to be here, and if you've missed the first part of this webinar, which was on Jan. 8, that was "Make Your Personal Branding Outstanding." That's when I took some time to discuss how you can actually create a personal brand. So this is the follow-up to that. I will be doing a little bit of a brief on that, a little bit of a recap for those of you who might have missed that first webinar, but then we are going to spend the majority of our time talking about how you can be your own publicist at work, as well as within your industry to gain more notoriety for your personal brand.

So we've got a lot of information to cover and I want to go ahead and jump right in here. So let's talk a little bit about why it's important. You'll see some quotes here. This one's from a senior VP of worldwide marketing for a Fortune 500 company, someone who I personally know, and I point this out because if you take a look at someone with a title like that and are talking about being aware that people are judging you based on what you say, what you don't say, what you do, and what you don't do and they're talking about personal branding and taking it that seriously, then someone with that title to me is good enough for all of us to be talking about, and discussing, and focusing on our personal brand. That quote, I absolutely love it because it is so true. People are judging you all the time based on what you say, what you don't say, and what you do, and what you don't do. It totally influences your reputation. That's your personal brand at work.

Another quote here from a COO of a Fortune 500 company, somebody who focuses on their personal brand on a regular basis, which has helped them with their extreme career success. You want to be talking about who you are, what people can expect from you. And you want to be managing it, and you want to be aware of the fact that how much time and effort you put into your personal brand will limit or launch your career success, as this person's quote does say.

One thing before we jump into this just a little further. With personal branding, it doesn't matter what level you are at work. Whether you're entry-level, or whether you're a middle-manager, or whether you've been in the workforce for 15-20 years. I have a lot of people in the workshops that I do, because I do a three-hour workshop on building your personal brand and how to develop and then promote yourself. I get people on their 40s and 50s coming to me afterward, saying, "I wish people were talking about this when I was younger, because it really would have helped with my career path and my career success." I'm really glad you guys are here today and taking this so seriously, because it really will impact the notoriety that you get at work and your career success, as well as the notoriety that you'll get within your industry.

One thing to note as well, with personal branding, it's not just about who you are now. It really focuses a lot on who you aspire to be. What are some rough edges you might have that you need to work on, that you might even have notoriety for at work that might be detrimental to how well you are doing at work with how well you're advancing, and the types of opportunities that you get from your employers. Do you have a temper? Are you extremely shy, and that's something that you want to work on? Are you a great listener, or are you not a great listener? All those things influence your personal brand. A lot of personal branding is about, again, not only who you are now, but who you aspire to be and what kinds of changes you might need to make. You want to be aware of and be extremely mindful of the fact that wherever you go and whatever you do, you're not just an ambassador for yourself, but unless you're self-employed — which clearly most of you aren't, right? You're all employed — you're also a representative of your company's brand. There are expectations as to how you should be acting, and the types of things you should be doing so you've got a positive reflection on yourself, not only for yourself, but for the employer as well.

We want to go ahead and talk about some basics here. What's personal branding, what it is, what it isn't. This is a basic quick recap from the first webinar that I did Jan. 8 on this topic. Then, like I said, we'll jump into actual tactics and strategies you can implement to get more notoriety at work, as well as within the industry. Personal branding is none of this stuff. It's not your title. It's not your business card. It's none of those types of things. Those are all things that support your personal brand. What personal branding is, it's all about this. How do people feel about you? How do you have yourself defined? Are you consistent and persistent with how you act? Can people trust how you're going to react in any given situation? Are you known as a go-to person? Are you known as not a go-to person? Are you known as reliable, or not reliable? All those things are what impact your personal brand. So again, I really encourage you to take some time for some self-reflection, because personal branding is all about you. Who are you? Who do you want to be? Who do you aspire to be? And again, working out some of the kinks you may have. I work with executives all the time who have temper issues. I have to work with them on that because it's impacting their personal brand and it's also impacting their career growth and opportunities that they are missing out on because of some of those rough edges. And if you get nothing at all from this webinar today, please be aware of those two things.

Take a look at that slide right there. Every single thing you say, and every single thing you do, either strengthens your personal brand or weakens your personal brand. So, it becomes really good when you're very mindful of your personal brand. It helps it as a barometer for you. What I'm about ready to say to this person in this meeting, is this going to impact my personal brand in a positive way or in a negative way? It gives you that one-second check to put yourself in check about what's ready to fly out of your mouth, or what you're about ready to do, or how you're about ready to communicate with someone via text or via e-mail. So that's something you want to be aware of on a daily basis, on a regular basis. What I'm about ready to say or do, how is it going to impact my personal brand? To some of you, this may sound like common sense, but I'm sure a lot of you can attest to the fact it's not common practice, and there's a difference. Just because it's common sense doesn't mean people are doing it.

One of the things you want to be aware of is, who are you? Even if you're already in an executive or middle management position or you're a millennial who's just out of college and this might be your first job, it doesn't matter. As far as I'm concerned, everybody's in a leadership role, and the sooner you think of yourself like that, the sooner you'll start conducting yourself like that. And you want to be aware of some of these things; outstanding leaders with personal brands that seek employee commitment versus a management mindset that kind of wants compliance instead. You want to make changes, take some risks. Management mindset a lot of times maintains status quo. There's a time and a place for that, I get that, but if you really want to excel within your company and your industry, sometimes you've got to be OK with taking risks and being willing to make some changes. Even if it might not be the most popular way to go, maybe you can influence people to understand the importance of your idea. I'm sure some of you, as you look down the slide on the right, you're taking a look at that and going, "Wow, I've worked for some people like that." Well, the question becomes: are you turning into that? I work with a lot of individuals and management teams where they tell me, "My gosh, I've been in the workforce now for about 10 years, and I used to be everything on the left side. But over time, I've kind of realized that I've turned into a lot of what's on the right side, and I don't want to be that. I need to work on that, because it is impacting and influencing my personal brand." So I would like everybody on this call to obviously really focus and work on being everything on the left, because that is where a personal brand can really excel and give you the types of recognition and respect that you're seeking in your career.

So, we're going to talk a little bit more about why this is important. When you have a defined personal leadership brand, as you see in this particular quote from a real individual whom I know, it really can help you in excelling in your career, and more importantly, how can you be you be proactive in building and managing your personal brand? And if you don't have a plan for yourself, as it says with this American proverb quote here, you'll be a part of someone else's. Other people will start defining your personal brand for you, and it's not always going to be accurate. We want it to be accurate. We want it defined by you.

So let's talk about this. This is what we are going to jump into, the step of what you can be doing outside of work. For those of you who are here today because you are interested in getting more notoriety, you want to be considered a thought leader, you want to be considered a topic expert, not just within your company but outside of work. You want opportunities to speak at conferences. You want to be invited by members of the media for interviews on topics for which you're a suited expert. There's nothing wrong with that. This isn't about ego. This is about you. This is about your career. And it doesn't just typically happen organically. You've got to be doing some things outside of what you just do for your job in order to make this happen, to get more personal brand recognition for you outside of the office.

In terms of networking, if I had a whole group of people here in front of me and it was a live workshop, I would be asking how many of you are involved in networking groups outside of the office. And a lot of times, maybe 25 percent of the room will raise their hands. But then when I ask, "Well, how often are you involved in those networking groups that you're a part of outside of work?" Only about maybe 5 percent of the hands go up. I strongly recommend that you get involved in at least one or two networking organizations within your industry, and participate on an active level. You'll make great contacts, you'll find out about great opportunities that are possibly for speaking engagements, and maybe even be considered a speaker for that particular networking group. If they've got monthly meetings and Lunch and Learn sessions, those types of things. Those are the types of things you want to be doing to expand your personal brand awareness outside of just where you work. You can possibly even come up with an idea for your own meetup group. Then again, you're bringing in people, you're building your own notoriety. You also want to be sharing your time with people who share your values and your vision. You don't want to just be with people who might be dragging you down. It's a good time to reassess who are the people that you tend to be hanging out with at work. Who are the people that you're hanging out with and what types of organizations are you involved with outside of work? It's also a great opportunity, with the networking side of it as well, to find mentorship. I strongly recommend to everyone on this call, you should have at least two mentors, one of whom is in your organization to help you navigate, and help you deal with the politics and give you feedback and all that kind of stuff. But also finding a mentor outside of your office, outside of where you work, someone who's not involved in your company culture at all, who can give you good sound advice and good structure for what you should be doing and could be doing with your career.

When we start talking about promoting yourself outside of work, we start talking about things like LinkedIn, social media networks, which I'll jump into here in a second. One thing I want to say, and the caveat to this is, you need to be very mindful and aware of what are the policies your organization has in this realm. If you do start a blog to position yourself as a topic expert in your industry, that's wonderful, but you want to make sure it's something your organization is OK with. If you're self employed, totally different story. But being employed, you've got to be aware of this. Some companies have very strict social media policies. Before you jump into this stuff, please make sure you find out through HR, whomever, legal department, your corporate communications department, what it is that you can and cannot do.

In terms of a blog, it might be that you're in the PR department, you're a PR person. Great. You can start your own blog and position yourself as a PR pro, offering PR tips, PR strategies, those type of things. You might be an HR professional within your organization. You can start a blog that's all about HR policies and procedures, new laws coming into play, employment law, all that kind of stuff. You might be a software developer. Great. You can talk about software development, new trends in the industry. But again, you've got to be very careful about not sharing things that are going on with your organization, but thinking of yourself outside of the organization as a topic expert. Those are the types of things that start getting you the notoriety outside of your organization, and get you notoriety within the industry itself, and that's when things start happening where you start getting asked to be on panel discussions at major industry conferences. And you might be asked to conduct a breakout session or a seminar at a major conference. This is also when you start getting the notoriety of when the media might want to interview you. There's somebody from the Wall Street Journal or Industry Publications talking about certain trends that are in your industry, and they think of you as a thought leader, so they want to hear your feedback on that. They want to hear your take on it. And you have to be willing to really educate yourself on what's going on in the industry around you, other than just what's happened within your own organization, because that's when you'll start getting ideas that you can be sharing with people. What can help position you as a topic expert and help you with all of this is the fact that you've got some unique twist to say. You've got some insight to share. And it shows, again, that there's a thought leadership situation going on.

Now, for most of you who are taking a look at number five, we're taking a look at LinkedIn — and again, this might sound like common sense to some of you, but I guarantee you it's not common practice, because I come across it all the time. For most of you, because you are employees — you're not self-employed — your LinkedIn profile page, that is pretty much going to be your website. So, you want to make sure that your profile is absolutely complete. You want to make sure you put the invites out to get recommendations from co-workers, past colleagues, past employers, past clients. You really want to focus on the recommendations side. If you do start a blog, if you do start a Twitter account, set up the feed so every time you tweet something, it also shows up on your LinkedIn profile page. I'm sure some of you know this, but just in case you don't, LinkedIn profiles are searchable on Google or any of the online worlds, in terms of search engines. So, you want to make sure when you're writing your profile and adding content, it's also rich for a lot of SEO. You want to make sure you're putting in a lot of keywords and terms so that conference and event planners, the members of the media, when they do Google searches for individuals and for topic experts, we want to make sure that your LinkedIn profile does come up.

Now, for social media networks, there's a whole lot of different stuff you can do. You can get involved with Pinterest, you can get involved with Instagram, you could start your own YouTube channel, which I think is a fine way to go because so many people are so into video these days, which is great. You can do five- to 10-minute videos with quick-hit tips, insights and trends going on in the industry, all that kind of stuff. Same types of thing, obviously, with Twitter. But what are one or two social media tools that you could possibly be utilizing to build your own personal brand, as a thought leader, as a topic expert? And if your employers allow it, you might even want to take it to the next step and create your own website that has you positioned as the PR pro, the HR pro, whatever department you're in, whatever focuses on your career. Get known and get notoriety for it. You can be creating things like white papers, and special reports, publish your own little eBooks, those types of thing. They're free, they don't have to cost you anything. But those are the things that will set you apart from co-workers and competitors at other organizations who are in the same role that you are, and you want to step out of that; you want more recognition within the industry. It's all those types of things that are required to do that. I'm not saying you have to do every one of them; these are just ideas for you to consider. Article writing is a great way to go. E-newsletters, publications, blogs, websites that are industry focused, industry-related in what you do for a living, in your career. What are articles and topics that you can be posing to them? Ask them if they accept guest blog posts, if they accept for art, for magazines, and online magazines and websites? Do they accept outside contributors? If they do, jump on it. Come up with a couple of article ideas. Run it by them and see what they have to say.

One of the best things you can do to build your personal brand outside of work and get the recognition you're seeking is the public speaking aspect. If you're fearful of public speaking, I understand. People prefer to — it's like death. I think public speaking is the biggest fear, second in line with dying. A lot of people have a fear of public speaking. You can get involved in local organizations, such as Toastmasters, in your area. Toastmasters was created for people to help them build their confidence and build up their content and build up their topic expertise, and give them a safe environment for practicing and getting tips from other people who are into speaking, whether they're professional speakers or they work in an industry such as you and just speak a lot in their industry. It's a safe place for you to go to kind of work out the kinks and build up your confidence level.

Public speaking is one of the greatest things you can do. If you speak at a conference and you've got a hundred people in front of you or 2,000 people in front of you, a lot of them are also going to be members of the media; they're going to be presidents of industry organizations. It gives you that notoriety, it gives you that credibility. It is something that can start building your personal brand — resume, if you will — as a thought leader in your industry. I strongly recommend getting involved into the public speaking aspect. And it might be that you want to start small, it just might be a local chapter — Northern California HR Association, let's say you want to get involved in that and do some speaking around that. It might be a safer environment for you, again, to build up your confidence level.

So that's a little bit about what you can do outside of work, but let's talk a little bit about what you can be doing to promote your personal brand at work for more notoriety within your organization. One of the things you want to focus on are some of these questions right here. And then we'll get into actual promotions and publicity-type tactics. But you want to take a look at these questions here, and I've worked with a lot of entry-level people, millennials, I do boot camps for them on how to become young, effective, respected leaders in the workforce. I work with a lot of middle managers and also work with a lot of executives in the different seminars and workshops that I conduct. I have a lot of individuals who actually take this list of questions, and once a week, every Friday when they're driving home from work, or every Monday when they're jogging or whatever, they're asking themselves these questions, because a lot of your personal brand at work and how you build recognition for yourself at work is really about your job performance, not just how you conduct yourself personally as a human being, but how you are with the actual job performance that you do. One of the great things about these questions is that you ask, what more can I offer? I think I should be doing this more. Again, it's that self-check. Am I willing to go beyond on what's in my job description? Can I be more productive? How do I work ideas, and the ideas that I have, do they add to the bottom line? Are my contributions essential?

If a lot of these things you're answering yes to now, but in about three to six months you find yourself saying, "No, not really. Can I go beyond what's in my job description? I could, but I don't really want to anymore," that also gives you a self-check on, are you getting burnt out? Are you not happy at that organization any more for whatever reason? Either major changes that have occurred at the company, or maybe you've gotten a new manager that you're just not really thrilled about, and you're just not happy anymore. That's OK, life's too short. My thing is, if you're not real happy at work, then you should find a different job or a different position within the organization. But this is a really good checklist to keep you in touch with yourself that can help in determining, why am I not answering these questions in a positive way anymore? If you're not, then it's influencing and impacting, in a negative way, your personal brand at work. You're not going to be standing out, and it's also something that obviously can eventually lead to not being employed there anymore, by getting fired.

Let's talk about actual ideas for promoting your personal brand and being your own publicist at work. There might be some of you who aren't really interested in getting industry notoriety. That's OK, but you want more notoriety within the organization, or I would imagine that you wouldn't even be at this webinar right now. One of the best things you can do is networking in the office. What happens, especially within large organizations — I see it all the time — is people get stuck in their little silos. We get so busy human doing that we're not human beings anymore. We lose sight of it. You can be in this big organization and realize, "My gosh, the only people I really know are the people I work with in this department of 20 people, or 30 people, or 10 people. I don't really even know anybody up on the third floor. I don't even really know anybody else down the hall." You want to get to know people in different departments all around your organization, that's the key. If there's a woman's leadership diversity group, or whatever LGBT diversity group, whatever type of diversity group, or any type of networking organizations within your company that are available, join them, be a part of them. The meetings are typically going to be right there where you work. Take an hour once a month to be a part of it, get to know them. Again, it can help extend you into finding mentorship as well, as I've mentioned earlier. That's one of the easiest things you can do, is just kind of what's going on in your own backyard at work that maybe you're not participating in, or maybe you have joined the women's leadership group, diversity group within your organization, but maybe you only went to two of their meetings last year. How consistent are you being?

One of the things you also want to do is go out of your way to help others. Become known as somebody who's willing to take that extra step, go that extra mile. We all get busy, you might have kids, I don't know, whatever. But we always have reasons: I'm too busy, I'm too busy. Well, you know what? Sometimes you can make time. It's just a matter of making the time. Not finding the time, but making the time. And what can you be doing, more so than you maybe are doing now? When you have the opportunity to present your ideas and do presentations at work, be creative with it, stand out. One of the best things you can do within an organization, to build a personal brand in a positive way and get more recognition, is by being known as a good presenter. How many of you — not by show of hands, but just think about it to yourself — how many of you have had to sit through presentations by co-workers and colleagues, or even your own boss, where you're just like, "Oh no," because it's oh-so-boring? The content they're sharing might be phenomenal, but we don't care because we're starting to just mentally check out. I don't know if some of you are aware of this, but a recent study came out that our attention span used to be about 12 minutes. In the last 10 years, our attention spans have gone down to five minutes. It's been cut more than in half. So how you present your ideas to get people's attention and keep their attention, and if you do it well — it doesn't mean you have to be like a really funny speaker and all that kind of stuff, but someone who can command the room, can get the attention, and present your ideas creatively. Not only will you stand out, but it also helps get you more buy-in because you'll have more people who are actually paying attention to what you have to say.

In terms of promoting your own news, it might be that outside of work you're a marathon winner. It might be that you're on a softball team, I don't know. It might be that you've recently won an award in your community for outstanding and exceptional achievement in fundraising for a particular organization. Any of those types of things. If you've got a company e-newsletter that goes out, an internal e-newsletter that's just company news and employee-type news, throw your stuff out there, throw your hat in the ring. Let them know you just ran a marathon. Let them know you just ran a half marathon. Let them know you just ran your first 5k, whatever. The stuff about you outside of your organization, put it in there.

One of the key things with that is, let's say — I know I keep saying marathon, but I've never won a marathon in my life and I don't intend to, but for some reason that example is stuck in my head right now — let's say you've run your first half-marathon, and someone in the organization or several people in the organization read the e-newsletter that month — the employee newsletter — and saw that Sally Smith, "Oh, she ran a half-marathon. It was her first time. That's so cool. That's been something I've been thinking of doing." They might want to contact you. They'll look at the employee directory and figure out how to reach you because they might want your insight on how you trained for the half-marathon. A person who reaches out to you might be a senior vice-president; might be someone way up the food chain who otherwise you might never have gotten to know, but because of the fact that you shared your news, all of a sudden that person does know you. You can build a bond based on the hobby that was mentioned in the newsletter or whatever, but also it starts giving you that expansion and that internal networking that I was talking about, to give you more recognition within the company.

One of the things you can do that's simple is pat more people on the back in meetings. "Hey, I wanted to say that Mike or Jean did an amazing job over the weekend pulling all the information together for the meeting, and I want to say that I really appreciate that." A lot of people don't take the time to pat other people on the back. They don't. We tend to be — by nature — tend to be people who like to complain about stuff a lot. If you can start doing the patting on the back, and I don't mean on every single thing — not like, "I love your shoes. Oh, your hair looks great — I mean not constantly do it, because that would be little weird. But when it's appropriate, other people will see that you do that. That reflects positively on your personal brand. "Wow, that was really nice that she took the time or she took the time to give kudos to so-and-do." And you'll slowly see that what can start happening is that other people will start doing it to you. And they'll start giving you recognition for things that otherwise maybe your boss or other co-workers didn't even know that you put the extra effort in on and worked the entire weekend to get something done, that type of stuff. Because when people start becoming your brand advocate, they become the people who are talking about you behind your back, but in a positive way. And it's expanding the brand recognition for you. So, you've got to give a little to get a little.

A lot of what you want to do in meetings is prepare and participate. Most people don't. Most people show up to meetings, everybody's on an agenda, everybody's busy, everybody rushes into this meeting, sits down, "OK, what's going on." Somebody might have taken the time to put together the entire agenda and what's going to be discussed. You didn't bother to read it, you didn't bother to print it out, and you showed up to the meeting kind of like, "What are we talking about? What's the purpose of this meeting today?" I strongly recommend when someone takes the time to write out an agenda and key points of what the meeting is about, you take the time to read it, because it will give you the opportunity to maybe come to the meeting with some ideas so that you're prepared and you're participating, versus just one of the people sitting there and letting one or two other people be the people that run the whole meeting and do all the talking. It's about being prepared. And a lot of people, again, don't take that time. I like the whole speak, write, repeat situation. It's like I was saying for more notoriety outside and through the industry; do it internally. Does the company have an internal newsletter? Can you start a company newsletter if there isn't one? What opportunities within the organization can you be writing about? What can you be participating in in that way for more recognition? It might be top five trends you're seeing in the industry. You can reach out to your PR department, your corporate communications department, ask them what opportunities are available there.

One of the other things you can do is your own Lunch And Learn. Put together your own brown bag Lunch and Learn, think of topics that other people might be interested in. It might be that you are a total yoga fanatic and you want to do a Lunch and Learn where you promote it to the company that, in such-and-such conference room or out on the front lawn if it's a nice day in the spring or the summer, you're going to be talking about 10 ways to relieve stress that you can do at work, that you can do sitting at your desk 10 minutes a day. And you bring in your yoga knowledge. Now all of a sudden, other people are coming to this Lunch and Learn who otherwise you wouldn't have ever gotten to know. They wouldn't have known who the heck you were, but they came because of that topic, and then they got to know you as a person. And again, you've expanded your network within the organization for more notoriety.

If you're a philanthropic person, what are things that you can be doing, and events and efforts that you can be putting together at work, that marry your philanthropic efforts and that aspect of your personality and value system with being an employee there? Maybe during the holiday time, you're the person who puts together the toy drive for Toys for Tots. The food drive might be during October, breast cancer awareness month, where you put it out there to promote everybody being a part of a fundraising walkathon during a lunch day or after-work thing and people raise money for breast cancer foundations. All those types of things are ways you can bring that in.

I know one gentleman who part of his personal brand was that he was uber dad. He loves his kids. He didn't want to be the absent father. Being very aware of that aspect of himself and his personal brand also enabled him to find a job at a company that shared those values and was cool with the fact that he was not going to be missing his kids' soccer games, even if it was at 3 in the afternoon on a Wednesday. He said, "No, I'm just not going to do it. My dad was an absent dad, I'm not going to be an absent dad." So how he took it a step further and married that value system and part of his personal brand identity into uber dad was, he started a play dates group on Sundays, like one Sunday a month, where he promoted it to the company, for any dads out there who had kids between the ages of 1 month old to 10 years old, or whatever. On Sundays, dads from the company would get together with their kids and bring them to a certain park, and they'd go do different events. It gave him an opportunity to meet all these other dads in the company who he wouldn't have gotten to meet otherwise. And because of it, their day jobs, aside from being dads — engineers, people in marketing, people in HR, people in operations — he got to meet all these people across the company, but the common goal that brought them together was the dad part of it. I know people who have done that with dog walking. All kinds of interesting things that people have done, to marry their worlds together, to expand their personal brands at work in a unique way.

Also, be a rainmaker. What are the things you can be bringing to the table more that can expand and improve things at work that make people go, "Wow, I am really glad that you made that happen. It makes everyone feel so much better." Have you identified a new software solution that can help run the company better or run your department better? What are different things, thinking outside of the box, that you can be doing that make people go, "Wow. That is really cool. Who made that happen?" "Oh, so-and-so made that happen," and then everybody's talking about you. Again, it's how you become your own publicist.

The other thing is be uncomfortable. A lot of the things I've suggested here might be things that make you go, "I want to do that. I can't do that. I want to do that, but when am I going to find the time?" Or, "I want to write, but I don't know if I'm a very good writer." "I would like to do a brown bag lunch session based on that idea that we just shared in that webinar that day, but I don't know, I kind of worry about, what would I do?" Just feel the fear and do it anyway. You're not going to get shot because of it. You're not going to get fired. It's not bad. What can you be doing? Just get outside of your comfort zone to go to the next level. It's your personal brand. It's your career — what are you going to do with it?

One of the other things I wanted to mention too real quick — I'm going to go back real fast for the outside of work. I know I've thrown out some ideas like YouTube channels, Instragram, Pinterest, Twitter, all that kind of stuff. One of the other things you can think of doing is — and you can do this as an internal thing as well — is start your own podcast show, where you interview industry experts and industry leaders. There's a double-edged sword here, in a positive way. One, it gives you a reason to reach out to someone who might be the CEO of a huge organization or some major spot leader in the overall industry. It gives you an opportunity to reach out and ask him or her to be a guest on your show. And there's not a lot of people who are going to turn it down. And once the recording happens of the podcast, they'll want to share it, like, "Hey, check out this interview. I was interviewed by so-and-so for their podcast." It might be HR Trends Today with Joanne Henderson, or whatever. And that's the concept of your show, so you interview people who are thought leaders in HR and insurance and employment law, all that kind of stuff. There are endless numbers of guests you can come up with. You might want to, like I said before, instead of maybe making it a podcast for everybody that's out there for the whole world, you might want to bring it back in and just start by doing it as a podcast within your organization. If you work for a really big company where it's hard to get some recognition and to stand out, you can start your own podcast that is for internal only and it's just promoted to the company internally, and interview key people within the organization. What's going on in their departments? What are trends they're seeing? All that kind of stuff. I've done podcasts before where it's been listened to by people in like 30 different countries, 100,000 downloads or listenership to it. It's easy to do, and in most situations, it's free.

So again, think of those types of things. You don't have to go into the world of blog talk radio and do live radio; that can get a little more complex and a little bit more cost-prohibitive, but doing a vidcast or a podcast, they're easy to do and they're fun to do. All you're doing is just being the talking head; you're just doing the interviewing. The people you're interviewing are the ones doing the heavy lifting. They're the ones bringing the content, and you make them provide the questions to you ahead of time, so that they get out the information they want to get out and then you're just asking the questions. So you can have a lot of fun with that kind of stuff.

So in terms of takeaway, too, we're about winding down from this part of it and then we'll get into the Q&A. You want to start developing your leadership mindset now. I don't care, again, what level you are. It might be your first job out of college, might be you've been in the workforce now five years, 10 years, 15 years. It doesn't matter, but starting to think about yourself more seriously and what you need to be working on and who you aspire to be needs to start now. You never want to stop learning and honing your leadership skills, as well as your skills as an employee and what you do and why you were hired for the company or role within the organization. The more you learn and the more blogs you're following and the more people on Twitter you're following who are industry experts, those are all the things that will help give you ideas for content and ideas of what you can be sharing and what's your twist and what's your thought process around what people are sharing, so that you can jump in and put your two cents in and start getting recognition as a thought leader in the industry, as well as within your organization. You want to be able to create your personal leadership brand consistently. What are your value systems? Those are things I talked about in the first webinar that I did in January: who are you, and what are you about, and are you doing it on a consistent basis? And again, go beyond what's expected of you, and more importantly, here at the end, be clear on who you are, and what you want, and what you aspire to be. And taking the time to put together a little bit of a strategy, a little bit of a publicity plan, if you will, on how you're going to go about it by implementing some of the ideas that I've shared today, as well as ideas you may come up with on your own. Because the most highly successful executives that I know, and industry thought leaders I know, are people who have focused on this stuff, and they've taken the time to do it, versus just focusing on what they do at work. Not just the job they have at work. If you want to stand out, you've got to put a little more effort into it, because it's not just going to happen. No one's going to do it for you.

Oh, I forgot about this slide. Jim had mentioned at the beginning, "Millennials Incorporated, I wrote that. That's all about how to recruit, manage, and retain millennials, also known as Gen-Y. Then I wrote the second book, "Millennials Into Leadership." I wrote that book for millennials on how to be young, effective, respected leaders at work. I do all kinds of seminars and workshops for organizations on those topics there. "Boomers into Business," I wrote for the boomers — wrote that for people who are looking for ways to make some money outside of work and possibly coming up with a career change they can do after they retire or later in the years, because our boomers are financially in a really tough predicament right now. We've got more than 47% of our boomers between 55 and 65 at risk of outliving their retirement savings, so we're kind of in a dire state with that. So this book I wrote for them on things they can be doing even though they're full-time employed now, what are things they can be doing on the side, as well as what they can be doing later in life to continue to generate income? And as Jim mentioned, my fourth book, "Your Employee Brand Is In Your Hands: How Any Employee Can Create and Promote Their Own Personal Leadership Brand for Massive Career Success," that will be available — all those are available on Amazon, but this fourth book will be available later this month on Amazon, as well.

So that's a little bit about my background and why I talk about stuff and do what I do. So with that I want to thank you all very, very much for attending today. If you did miss the Jan. 8 one and you want to know more about how to actually create your personal brand and what that's about, then I strongly recommend going back and getting hold of that particular webinar recording. But until then, again, I want to say thank you very much, and I'm going to go ahead and hand it back over to Jim, and we'll jump into some Q&A here before we wrap up. So thank you everybody.

I'd like to thank Lisa for sharing her insight and knowledge with us today. At this time, I'd like to turn the webinar over to our meeting manager to help support our questions and answers session.

Thank you. Ladies and gentlemen, if you'd like to register a question please press the "1" followed by the "4" on your telephone. You will hear a three-tone prompt to acknowledge your request. If your question has been answered and you would like to withdraw your registration, please press the "1" followed by the "3." If you're using a speaker phone, please lift your handset before entering your request. One moment please for the first question.

And while we're waiting for the questions to spool up on that side, we have a few questions here on our side via text. I'll jump right into the first one from Miss Jensen. I'm going to read this one, it's a bit lengthy, apologies for that. "I'm 25 and feel like I'm part millennial, part Gen-X. Would you recommend any book in particular, Lisa?" Miss Jensen likes the idea of leadership books for millennials, and wanted to make sure that she's covering the right material as she begins.

John Maxwell, he is a leadership expert and has written, I don't know, like nine billion books on leadership. I would say you want to take a look at some of John Maxwell's books. My book "Millennials Into Leadership," I wrote directly for people like you, although I focused it on millennials, also known as Gen-Y. I have a lot of people in their early 30s and mid-30s who read it as well and get a lot from it. I'm not doing it to sell the book, but you're asking about particular books. That's the one that I think would be really good for you. But anything by John Maxwell, and then taking a look on Amazon at different books on leadership. I don't know of a whole branch of books that were specifically written about management leadership specifically for millennials, which is why I chose to go with that angle so that my book wasn't just another leadership book. So I hope that answers your question.

Great. Thanks very much for that, Lisa. And I'll check in again with our meeting manager for questions on her end.

There are no questions at this time, but as a reminder, ladies and gentlemen, you may press the "1" followed by the "4" to register for a question.

Okay, well, I'll continue along with the questions coming on our side. The next one is from Mrs. Grave, who asks, "I've been out of college for a couple of years, but still seem to struggle to be taken seriously from my superiors." Are there any initial tips you can offer to catch the attention of the CEO or executives at her company? Especially as thought leader."

Well, part of it depends obviously on the sides of the organization. If you're a Fortune 500 company with 30,000 employees worldwide, that's a little more challenging, obviously, than if you're working for an organization with 50-100 people, but a lot of the stuff that we talked about early on — and I don't know if I am able to go back. If I go back on the slide, is that something people can see? Is that bad that I didn't? The things that you see on this particular slide — hopefully, you can still see it — it's the one where we talked about what you can be doing to promote yourself at work. I think that doing the writing, doing the brown bag, coming up with event ideas that you take the time to be the event coordinator of; those are all the things that you can do.

Another idea that you can do if you want to circumvent getting, like if your boss is not really giving you a lot of recognition and not moving your name up the food chain, so to speak, there's one other thing that you can suggest to a boss — and I suggested this to quite a few people and I've seen it work out pretty well — is saying, "Hey, why don't we once a month put out to our department that they can send me a quick email and I'll go ahead and coordinate it, Boss; you don't have to do it. But they can send an email to me of an achievement or something they've done or a specific project they worked on that they're really proud of and accomplished during this month, and they can send the emails to me and I'll organize them in a one-page Word doc or a two-page Word doc or whatever. That way I can provide them to you, Boss, and you can get a snapshot, because I know you're so busy with everything that's going on and you can't keep tabs on every single thing people are doing and certain things that people have accomplished all the time, so it kind of every month will give you a good snapshot of what's going on with employees, the department. It might be a really good thing for you, once a month that you can share it with your boss, Boss." That way, you as the employee who is suggesting this to your boss, always make sure that each month you're throwing in something about what you've done, and then that way, if your boss does decide to move it up the food chain to show his or her boss, so that you say, "Hey, look what's going on in my department. Look at all the great things that we're doing," you're always mentioned in that. I know it might sound a little weird, but it works. I'm telling you, it works. Because everybody is so busy. One of the biggest complaints I hear from employees — especially millennial employees — is they are very frustrated that their one-on-one – their monthly one-on-ones – are cancelled all the time by their bosses, because the bosses get too busy, and that frustrates them a lot. So, I have to work with middle managers all the time on, "Don't cancel your one-on-one. You've got to do it. It's part of your job. It's part of retention of the employee, especially for millennial employees. It's a big deal." So, this is a way, with everybody being so busy, to get recognition for not only other people in your department, but for yourself, and also potentially get moved up the food chain so you get more recognition from other folks that otherwise your boss might not be mentioning you to.

Apologies. We had some slight technical difficulties, but we're back online now. If I could check once again, Rebecca, Did you get any additional questions on your end?

No one has queued up for questions at this time, but if you'd like to register for your question, You may press the "1" followed by the "4."

Okay. We'll press on our side then. Lisa, this next one is for employees with a bit of tenure. Could you go into a bit of detail about initial steps one might take if they were a seasoned employee and wanted to reinvent their personal brand? Perhaps a second career or just to revitalize their reputation.

That's a big question. I work with a lot of individuals one on one who hire as a consultant outside of the presentations, who I help with that kind of stuff. It's a process. It's not something I can give you all the tips for all at once right now. The number one thing to do — and this goes for somebody of any age, quite honestly — is really evaluating are you happy with what you are doing? Did you make the right career choice? Are you in the right position? Are you in the right position but possibly not with the right company? Maybe it doesn't match to your personal brand. I know a lot of people where it does becomes very clear on who they are and what their personal brand is about. It plays a big role in what jobs they choose to take and in what type of companies. It might be that it's a great job offer, but the corporate culture of that company does not map well to my personal brand, so I know that I'll be very unhappy there.

In terms of reinventing yourself, it comes down to, what are you doing at the organization? Are you happy with what you're doing and what your job is? What can you be doing differently? Are you not happy, and are you possibly burnt out? Maybe you've been in HR for 18 years, or you've been in Marketing for 14 years; maybe you want to be expanding out? What else can you be doing? I strongly recommend, if you feel that you're in a burn-out phase in your overall career and just kind of bored with the career path that you've had for quite a while, this is the time to really seek a good career coach — a really good career coach, a career counselor — who can help you identify what else are you qualified to do based on your likes and based on your background. What can you be doing? It might be that you've been an HR director, HR manager and worked your way up for 17 years, and because of that, you're also qualified — you look at it and you're like, "I could be a recruiter. That's not far removed." If you don't want to make a huge major, major, major, major career change, maybe you become an executive recruiter, helping people find jobs at high levels. There are all those types of opportunities. What are you interested in? What are you passionate about? When I wrote "Boomers in the Business," that's basically what it was about. It might be that you have a hobby outside of what you do for a living, a hobby that you're very, very passionate about, such as growing award-winning roses, I don't know, things that you're really into. Is your hobby something you could potentially turn around and monetize into something you can be doing on the side for additional income and/or eventually grow it to the point where you are able to start your own business. making a living off that,.and do it for the next 15-20 years, until you're 75, 80, 85 years old. Who knows, right? But taking a look at what are the different things you're interested in, other than what you've been getting a paycheck for.

Excellent. Thank you, Lisa. We do have time for one additional question. This is more of a process question. Would you recommend methodically going through each one of the tips you had for us today one at a time, or do you have a favorite, or is there an approach as far as which one would be the first to tackle?

The very, very first one that everybody here should tackle should be your LinkedIn profile. If you have not tended to your LinkedIn profile in about six months, or a year, or it's been a couple of months — even if you've been on LinkedIn in the past two days, I don't care — make sure you're looking at your LinkedIn profile and making it as complete as possible. Are there certain things about you, the description of you, and your background information and stuff, that maybe should be rewritten in a better way that also incorporates more keywords and phrases to help with the search engine optimization side of it? Again, because like I said, with Google, your LinkedIn profiles are searchable. They come up on searches for keywords, just like if you had a website. Really making sure and getting those recommendations in and being active in the world of LinkedIn. Again, it goes back to that networking thing. Great, you're a member of five groups on LinkedIn, let's say. When was the last time you've logged in and done anything with those groups, answered somebody's question, posted some unique content, even a link to an article? The content doesn't always have to be from your brain. It might be that you found a great article — an industry article — and you're like, "Hey, I just came across these seven tips for better employee engagement." There's a difference between curating content and creating content. Curating is sharing other people's content, creating is when you sit down to actually create your own content, not an article that you read. But definitely start with the LinkedIn side of it. Once you've got that tightened up, then it's a matter of what you're comfortable with. If you're into writing, and even if your company said, "Yeah, it's okay, have your own Twitter account. Yeah, you can write your own blog. That's cool, we're good with it; you just can't talk about specific things about the company," that's great, but if you're not into writing and you don't think you're going to be able to write or to even want to write a blog once a week or whatever, don't do it.

What's one of the things that you can do? What's one of the things that does excite you? Is it creating short how-to videos or short industry trend videos that you put up on YouTube? Quick — the podcasts, interviewing other people, and creating your own little podcast and quasi "radio show." What are the ones out of those ideas that seemed interesting to you and that you would feel comfortable doing and be able to do on a consistent and persistent basis? Doesn't do you any good to start a blog and only do one blog post every three months. Doesn't do you any good to start a podcast show but only do two interviews in a year. What are you passionate about? What, out of those things, are things that you think that you could do — marketing strategies and PR publicity tools that we went over today that you can do and enjoy doing? Because I'll tell you right now, if you don't enjoy doing it, you're not going to do it. You'll do it a couple times and then you'll just fade off into the sunset. Now, any —

Start small?

Start small, yeah. Start small, like what's a brown bag session you could do at work? Something to that effect. What's a fundraising effort you could put together at work that you would be known as the founder of and the event planner for?

Thanks very much for that, Lisa.


Well, Lisa, I'd like to thank you for sharing your expertise with us today. In the interest of time, and since it is the top of the hour, this does conclude our webinar. A recording of this event, as well as the presentation materials, will be available shortly.