Market Your Employer Brand to Today’s Candidates (Featuring Research from Forrester)

Today’s candidates are very selective and meticulous when considering prospective employers and positions. They vet potential employers in ways similar to how they shop for consumer items – on their favorite digital platforms, asking around, and reading reviews. And when they look at you as a potential employer, you can be assured that they’re paying very close attention to your employer brand.

As attracting and retaining talent becomes ever more challenging, employer branding is front and center on the CEO’s agenda. CMOs have a vital role to play in advancing this initiative. This Forrester report – featuring an introduction from Monster – describes how marketers can work with their cross-functional partners to elevate employer branding by utilizing best practices from their marketing toolkit.

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