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Create a Company Culture that Inspires Success

Create a Company Culture that Inspires Success

By: Eric Chester, author of Reviving Work Ethic

A positive attitude at work is infectious, so the more you call it out to others and encourage it in key employees, the easier it will be for you to radiate it throughout your company’s culture.

This starts with the small things you do, like calling out the guy who works the double or the receptionist who comes in when it’s snowing, but it continues with how far you radiate those kinds of things each day.

To create a positive company culture, talk to your young people about the good things that are happening throughout your business. 

If you can’t share positive news about the company, shine the light on something good that’s taking place in your community, the nation, or the world. 

Make it your mission to be a purveyor of good tidings. Go out of your way to be the beacon of light when everything else they may be exposed to drags them down.

Communicate Good News
The manager of a large supermarket in St. Louis told me that she schedules an all-store meeting once each quarter solely to share business success stories of employees -- both work-related and non-work-related -- with her entire team. 

Although the meetings are not mandatory and begin at 7:00 a.m. on Saturdays, she said the attendance at these meetings is always at or near 100 percent because all the dialogue is centered around the positive things her people are doing.
 
Many organizations put tons of effort into promoting the good news about their company to the outside world in an effort to attract and keep investors. But they neglect their internal customers -- their workers. 

I’ve seen customers try to strike up conversations with cashiers about a piece of news they read about the industry or even the specific company the cashier works for, only to have the cashier give them a deer-in-the-headlights look. 

Take it upon yourself to make your frontline staff feel like an important cog in the wheel of your operation by keeping them informed. 

Even if you’re giving these employees a piece of not-so-good news, they’ll be more positive because they feel important.

Help Young Employees Stay Positive
Make it your mission to help your young employees see that they are on a train that’s going somewhere important, and that they are part of something positive and good. 

Don’t stretch small victories into giant ones, but when good things happen, spend as much time telling your frontline workers as you do telling your potential investors. 

Sure, you want to promote your company brand to the world. But don’t leapfrog over your frontline employees. Outside investors look in the eyes of your employees every day and decide whether it’s a good company -- a place they want to invest their money.

©2012 Eric Chester. Reprinted from Reviving Work Ethic (Greenleaf Book Group Press) with permission of the author.  For more information, please visit Reviving Work Ethic.

Author Bio:
Eric Chester
, author of Reviving Work Ethic (Wiley, 2011) is an acclaimed expert in school-to-work transition. He has presented for more than two million youth at 1,500 high schools and colleges. Chester is the author of four books, most recently Getting Them to Give a Damn.  He’s founder of Bring Your “A” Game to Work youth training and certification program and President of Reviving Work Ethic, Inc., a speaking and consulting firm.

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