Monster’s Partnership with Google is Good News for You
Monster was already getting your job ads in front of hundreds of millions of people, and now you’ve just gained access to 1 billion more.
By: Conal Thompson, Chief Technology Officer, Monster
If you work in the talent acquisition space, there’s no doubt you saw the news that Google launched a feature in Search to help make the job hunt easier. You may have also heard that Monster is one of Google’s launch partners, and that we will be serving Monster’s job postings to the search engine. I couldn’t be more thrilled about this—and I’m eager to tell you why.
But first a quick intro: I’ve recently joined Monster as CTO after having held similar roles at the American Chemical Society and Thomson Reuters. What drew me here was the company’s history of fostering connections through technology—helping candidates find the jobs they deserve and helping employers find the talent they deserve. I strongly believe that the right technology can help us make more connections, and eliminate the talent gap that a recent McKinsey report found was costing the U.S. some $3 trillion in GDP.
Google’s business is also all about making connections—their mission, after all, is to organize the world’s information, and make it accessible to people. And so it’s a natural partnership for us. We have the content (our job listings), and Google has the distribution to expand our candidate reach to include the trillions of people who visit their site every year.
This partnership further strengthens our efforts to be present wherever candidates are and to provide solutions that connect more candidates to employers.
While we were the first job website in the U.S.—and also, fun fact, the 454th URL ever registered!—Monster has expanded from our roots to become a global provider of a full of array of job search, employer branding, career management, recruitment and talent management solutions. We’re continuing to innovate so that we can help our customers reduce time to fill and better their business results with the very best talent that’s out there. One example of this is our Premium Job Ads, launched in 2016.
When you buy Monster’s Premium Job Ads, your job ad already gets in front of the 23 million active job seekers who come to monster.com each month, as well as the 20 million who use our Monster Job Search app (with its frictionless and fun swipe-right-to-apply technology). Your ad is also displayed on our network of thousands of sites through our Career Ad Network. Your job is also surfaced on the websites of the nearly 1,000 daily and weekly newspapers that use Monster as their career sites, which have a combined Sunday readership of 55 million.
And for the icing on the cake, Premium Job Ads also reach passive candidates via social media: With every ad you post, we automatically pull data from more than 100 social sources and use it to target people with the skills you’re looking for via their Facebook, Instagram, and Twitter feeds.
That’s incredible reach. And through this partnership with Google, we’re excited to help our Monster customers build their talent pipelines with even greater visibility among candidates who are using Google. (And wouldn’t you want to advertise with a partner that gives you access to so many other distribution methods as well?)
Bottom line: Monster gets your job advertisement in front of the right people, with the right skills, wherever they are, even if they are not actively seeking jobs. In other words, Monster isn’t just in your corner—our new partnership with Google means Monster is everywhere you need us to be, hunting down the talent you need to succeed.
Conal Thompson is chief technology officer for Monster. In his new role, he aims to help Monster better connect customers with candidates via technology. Before joining Monster, Conal was the CTO for Chemical Abstracts Service, a division of the American Chemical Society and was CTO of the Intellectual Property & Science information business unit of Thomson Reuters.