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Monster Video: Creating a Magnetic Workplace

Does your work environment promote employee morale and worker productivity? Is your company culture positioned to address customer needs

In this Monster video, Roberta Matuson explains the key element behind creating great places to work and do business.

Roberta Matuson is the author of the international bestseller, Suddenly in Charge: Managing Up, Managing Down, Succeeding All Around (Nicholas Brealey, 2011) and the forthcoming book, The Magnetic Workplace (Nicholas Brealey, 2013). She is president of Human Resource Solutions, which helps organizations create exceptional workplaces that deliver extraordinary results.

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Small Business Webinar

Every company, no matter the size, has an employment brand. Roberta Matuson shares valuable insights in a free webinar, Four Steps to a Successful Employment Brand, that will help your business attract top talent.

Video Transcript:  
A magnetic workplace is a type of work place where employees love to come to work and customers love to do business.

It’s a feeling. It’s the feeling you get when you walk into an office and you see employees who are smiling. It’s a feeling that, as a customer, you get when you walk into a business and you know -- you know -- you’re the number one priority of that person who is servicing you.

A magnetic workplace consists of the type of culture where everyone knows what the mission is, everyone understands what the organization is trying to accomplish and it’s part of their own value system.

So when you’re looking to hire employees who will stick around, it’s absolutely critical that you look for the right fit, somebody that believes in the mission as strongly as you do.