Monster Video: How Do Job Seekers Search for Jobs?
At Monster, we know how seekers search for jobs.
Most of the activity on Monster actually occurs between 8 AM and 6 PM. Interestingly enough, according to ComScore, 70% of the people who come to Monster are employed.
That means that people are searching while they are at their current employer, so we really need to make it easy for seekers to find your job. How do you do that?
Let's think like a job seeker for a minute. We have to start with the right job title. Often times, job seekers will search by the job title that they're most familiar with, so it's very important to use a title that is common within your industry, that's the industry standard, because the likelihood of seekers using that title is increased.
Second is skills. Job seekers often use their skills that they possess as keywords. By ensuring that you include those skills in your ad, you're increasing the likelihood that your job is going to be returned to the seeker who possesses those skills.
It's also important to add clarifying keywords for the type of position that you're advertising for. For example, if you're hiring for a salesperson, you want to be specific as to what that person's going to be selling, whether it's software or medical devices, those are clarifying keywords that a site seeker might use to help filter their search to find the job that's right for them.
Lastly, it's about location. Job seekers want to find jobs in their local area. They want jobs that are easily commutable to, or that they can take the subway. They want to understand what that commute looks like, so it's important to include location in your ad.
You can help qualified job seekers find your ad by including the right job title, specific skills, and location of where the job is based in your ad.