Military.com Promoted Social Media

Tap into Military.com’s social media communities to promote your brand, product, service or opportunities. We’ll create and post engaging ads on Military.com’s Facebook and Instagram pages using your images, videos and messaging. Your target audience can share your message within their own network and link to your destination URL to learn more. 

Feature a variety of content to connect with the veteran talent pool, including:

  • Success stories at your company
  • How you support your Veteran or Reserve employees
  • Why you’re a veteran employer of choice
  • What makes your company a great place to work

Quick Tips:

  • Please note the recommended aspect ratio for each placement.
  • If your images contain text, make sure it is less than 20% of the image for best deliverability rates.
  • Use high resolution images whenever possible.

Choose a format below to view image and video specs.

 

Promote your product, service, promotion or opportunity with an ad on Military.com’s Facebook feed.

 

Design Recommendations

  • File Type: JPG or PNG
  • Ratio: 1.91:1 to 1:1
  • Resolution: At least 1080 x 1080 pixels

Text Recommendations

  • Primary Text: 125 characters
  • Headline: 27 characters
  • Description: 27 characters

Technical Requirements

  • Maximum File Size: 30MB
  • Minimum Width: 600 pixels
  • Minimum Height: 600 pixels
  • Aspect Ratio Tolerance: 3%

Important Launch Guidelines

Social Posts

In-feed Promoted Posts Only. We do not offer organic posts for clients.

Launch Date

Your ad will launch at least five days before the campaign needs to go live. Campaigns cannot launch on a Saturday, Sunday, or Holiday without express permission from Military.com. Facebook can take up to 24 hours to review an ad from the time we launch it in the system. During high-demand times or particularly targeted campaigns, that time can be as many as 48 hours.

Military.com is legally required to tag the client’s facebook or instagram page to run a promoted campaign on those platforms. Please confirm that you listed military.com as a “trusted brand” in your facebook ads. Not having this permission will result in a campaign not running.

Duration

Social ads are impression-based. Choose your run dates and duration.

Tracking & Reporting

Military.com will provide reporting no earlier than 2 business days after the completion of an ad. For link and image posts, reporting will include:

  • Impressions
  • Link Clicks
  • Interactions
  • Comments
  • Shares

Third-party click trackers are acceptable (for clicks only; not impressions). Clients utilizing third-party tags must disclose the type of tags used, data that is collected, and how the data is intended to be used. Any third-party pixels appended to the creative must be reviewed and approved by Monster prior to campaign launching. Monster reserves the right to suspend/terminate campaigns using pixels/tags not approved in advance.