What Makes a Great Job Description?
By: Monster Recruiting
The most important part in attracting talent is actually writing a good job description.
We talk a lot about job descriptions. It's how you're interacting with the candidate before you even talk to them. You want to be able to showcase not only what the role is and what this person's going to be doing, but why anybody would want to come and work for your organization. It's the most pivotal point in outreach to a candidate in the entire recruitment process.
It's really important to look at this as a job advertisement, not a job description. A job description is something that's leveraged internally to get either approval for a position, identify your skill gaps or identify your gaps in employment. Job advertisement is really your chance to sell your operation, sell your organizations and sell the role.
When writing a job description, you want to keep a few things in mind. First and foremost you want to be sure you have a clear and concise job title, something that's recognizable by the industry.
Secondly, you want to make sure you have a great job description that defines the roles, responsibilities and day-to-day tasks that this individual will be performing.
Then you want to make sure that you highlight the key skills that are going to be required to be successful in this role.
One very pivotal component of a job description or a job advertisement that you never want to forget is the WIIFM (what's in it for me?) As a job seeker, you're looking at the job and you're wondering, what's in this job for me? Why do I want to come and work at this company? What is this going to do for my career? Make sure that's highlighted somewhere within the job description.
Ultimately, the goal of your job advertisement is to get a response. You want to elicit a response from all the seekers. In order to do that, make it clear, concise, easily readable, and give them a call to action. Place a button so that they can click to apply, have a way for them to upload their resume, and make it easy for the seeker.
We've all seen a lot of variations of job descriptions. Black and white, bullet points, too much text, too little text. Ultimately, don't be afraid to be creative — but be clear about the tone and what you want to say. Use audio, video, pictures if it helps tell the story.
If you're looking for an engineer, why not throw in some sort of interactive component that has them solving a puzzle that actually ties into the role itself?
Ultimately, the purpose of a job advertisement is to elicit a response from the seeker. In order to do that, make sure it's clear, concise, and tells a compelling story about your organization.
All the best with your recruiting and hiring.