Employer Branding

What is an Employer Value Proposition and Why Do You Need One?

Before you even think about creating an employer brand strategy, you’ve got to start with the foundation: your employer value proposition (EVP). So just what is an employer value proposition and what role does it play in recruitment? A company’s EVP essentially answers the question: “Why should I (a candidate) work for you?” Communicating the […]

Diversity Recruitment and Your Company Brand

In the race to bridge the skills gap and attract the most talented applicants, employers would be wise to develop a diversity recruitment policy. Not only will the next wave of entry-level workers will be the most highly educated and technologically skilled workforce ever, but they will also be the most culturally and ethnically diverse […]

Monster's Global Employer Branding Guide

Surveys show that an overwhelming majority of candidates evaluate a company’s employer brand before applying to a job. So, if you’re not paying attention to your employer branding efforts, you can be sure that job candidates are. In a world that’s comprised of younger, more digitally-savvy candidates, what job seekers say they want from a […]

Employer branding: why it's more important than ever

In a world where candidates can Google anything from a company’s most recent balance sheet to the CEO’s social media profile, how your company or organization’s brand is presented to candidates is crucial. Here’s a look at Monster’s latest data in our employer branding infographic, plus a few takeaways to help reposition your company’s brand […]

Employer branding guide: future-proof your brand reputation

Until now, your employer branding strategy has probably encompassed things like your career sites, your social media footprint, a couple of corporate videos, and perhaps some collaboration with internal marketing and PR. While all of these elements are part and parcel of developing an employer branding strategy, to speak to the next generation of job […]

Supporting Employees During a Crisis: Examples of Standout Brands

From a business standpoint, crisis periods often involve the need for quick decisions based on incomplete information. Sometimes companies get it right, but most often they make mistakes and end up taking away important lessons learned, especially when it comes to employee management. Supporting employees during a crisis isn’t just the right thing to do, […]