Are you ready to quick start a small business social media plan that will help drive engagement?
Before you begin, take a few minutes to heed the sage advice of best-selling author David Meerman Scott, whose most recent book is The New Rules of Marketing & PR (3rd Edition, Wiley 2011.)
In this Monster video on social media for your business, Scott advocates that you start your social media strategy by first listening.
By: David Meerman Scott
Many times when people ask me about getting started with social media, they immediately want to jump in and start their own blog. Or they immediately want to jump in and start a Twitter feed or create some Youtube videos.
And that’s great! I love that enthusiasm, that’s really cool. But what’s more important in the beginning, before you talk, you should listen.
So what you should do is get a sense of what other people are saying about your market, about your industry, about your geography, maybe even about your company and its products and services.
So the way to do that is to monitor what’s going on. Monitor the blogs, monitor the Twitter feeds, monitor what people are saying on Youtube and doing videos about on Youtube.
The easiest way to do that is to just do some Google alerts.
Go to Google, type in Google alerts, find the Google alerts -- and you can get an email whenever something that is important to you is mentioned.
And then when it is mentioned and you see that email come through, that gives you a chance to comment on somebody else’s blog and get a sense of what’s going on.
So the idea here is that you develop your kind of voice by finding what other people are saying, then leaving comments on what they’ve said, before you start your own blog or your own Twitter feed or your own Youtube videos.
And it just gives you a way of almost like practice before you just jump in and do it on your own.
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