Transforming Generational Differences into a Competitive Advantage
Say "hello" to the new workforce. For the first time in history, communicating with employees means reaching out to four distinct generations - Traditionalists, Boomers, Xers and Millennials. Each group has different values, different experiences and different expectations. Needless to say, the rules of recruitment and retention haven't just changed; they've been thrown out altogether.
Sherri Elliot, author of Ties to Tattoos and CEO of Gen InsYght, talks about how the game has changed and reveals what you need to know to sustain a competitive advantage in today’s marketplace. Her webinar explains how each generation brings a unique perspective to communication, respect, feedback, and management style. Drawing value from these perspectives is no easy task, but is nonetheless achievable by creating flexible and often outside-the-box programs that allow each generation to contribute to company objectives in ways that make sense to them.
Webinar participants learn:
- Why the entrance of the Millennial generation into today’s workforce has changed the game;
- How to build an effective generational blend for maximum competitive advantage;
- How to identify and manage conflicts born out of generational gaps;
- The most effective ways to communicate with and reach each distinct generation;
- How to recruit, retain, and motivate the best talent from each generation; and
- How to craft a branding message that speaks across the generational divide to attract top talent and make them want to stay.
This insightful and often humorous look at generational differences and their impact on corporate structures provides an effective framework for turning potential pitfalls and liabilities into a true competitive advantage. This webinar is a “can’t-miss” event for corporate managers and directors who are anxious to get a leg up on the competition.
Monster would like to thank our presenter Sherri Elliott.
Sherri Elliott
CEO, Optîmance Workforce Strategies, LLC
Sherri Elliott is the founder and CEO of human resources consulting companies Optimance Workforce Strategies and Gen InsYght, as well as the author of Ties to Tattoos: Turning Generational Differences into a Competitive Advantage. She has over 15 years experience as a trusted advisor and human resources consultant to companies ranging from small startups to large international corporations. Prior to founding Optimance and Gen InsYght, Ms. Elliott served as the Vice President of HR & Risk for Snelling Staffing Services and as the Human Resources Manager for Hooters. She is a Senior Professional in Human Resources (SPHR) and holds an Associate designation in Risk Management (ARM).